Manager - B2B Growth Marketing at Farlinium | USA

Farlinium

Manager - B2B Growth Marketing

USA (Remote)

Salary Not AvailableManager3+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive B2B marketing programs that generate and advance pipeline, with HubSpot operations and cross-functional sales alignment.

Own end-to-end campaign execution and HubSpot workflows, lists, and dashboards.
Must-have: 3–6 years in B2B marketing with HubSpot and multi-channel campaigns.
Standout: Cross-functional field/partner marketing with data-driven optimization.

Job Description

Responsibilities

Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
Ability to analyze campaign performance and translate data into actionable improvements
Strong organizational skills and ability to manage multiple priorities in a fast-paced environment

Preferred

Experience supporting enterprise or regulated industry marketing environments
Exposure to partner or co-marketing motions
Familiarity with CRM data management and reporting best practices
Experience supporting sales teams with pipeline-focused marketing initiatives

Farlinium

Farlinium is a business-first consultancy specializing in Experience Management (XM) strategy, training, and technology. We partner with Fortune 500 companies to design and execute programs that turn customer and employee feedback into actionable insights.Our work combines qualitative and quantitative data with leading tools in BI, text analytics, and big data, helping organizations make smarter decisions, faster.As one of Inc.’s Best Workplaces for 2025, we bring the same focus on clarity, care, and performance to our internal culture as we do to every client engagement.We're proud to serve as trusted advisors to the world’s top brands.📩 Reach out to us at info@farlinium.com to learn more.

Founded in 2016

Seminole, Florida, USA

60 employees (2 in marketing)

farlinium.com