Responsibilities

• Serve as the day-to-day partner across teams, managing delivery against client workflows & operationalizing the vision for Audience Strategy
• They will own the tactical workflows & implementations, including utilization of best-in-class deterministic technologies, and on-going documentation of audience strategy work
• Represent Audience Strategy as the in-house expert in how 1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients
• Guide and drive optimization of addressable and offline audience strategies, leveraging data-driven processes to improve targeting precision and optimize campaign performance in real time
• Conduct primary audience research, define core audiences to sustain and grow, and establish stakeholder alignment to help shape marketing and content strategies
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Develop strong relationships with Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions.
• Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs
• Identify opportunities to advance audience work and craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend

Requirements

• 3+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
• 3+ years of experience in digital media and ad technology
• Excellent oral, written and client presentation skills
• Technical familiarity of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical stakeholders
• Experience in the use of audience data to impact business outcomes through effective media strategies and activations
• Strong project management skills
• Previous agency-side experience preferred
• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms
• Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics
• Digital Audience and Performance Marketing Data Analytics experience preferred

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.