Responsibilities

• Leading performance marketing strategies that drive event registration and revenue
• Owning email marketing end-to-end, segmentation, personalization, automation, testing, and deliverability
• Optimizing the full funnel—from awareness to conversion
• Working across channels (email, web, paid, CRM) to maximize performance
• Using data to continuously refine, improve, and scale campaigns
• You’ll play a critical role in powering flagship industry moments like ALM, NewFronts, PlayFronts, and more
• Develop and execute digital and content marketing strategy for event products
• Own and optimize email marketing strategy, including campaign planning, segmentation, personalization, and lifecycle automation
• Build, test, and optimize campaigns, including subject lines, creative, CTAs, and send strategies
• Test new digital channels and strategies to support marketing plans

Requirements

Nice To Have

• Strong background in performance marketing and demand generation, with the ability to analyze, optimize, and scale campaigns
• Deep experience with email platforms + CRM integrations and marketing tools such as HubSpot, Salesforce, Google Analytics, and social media platforms
• Proven ability to analyze, optimize, and scale campaigns
• Comfortable working cross-functionally and managing multiple priorities, and translating data into clear, actionable insights
• Strong communicator who can translate data into insights
• Ability to create and adapt marketing assets using tools like Canva, with working knowledge of WordPress and/or HTML/CSS