Responsibilities

• Provide strategic direction for audience growth initiatives across brands, translating efforts into measurable outcomes for acquisition, engagement, retention and monetization.
• Identify, test and scale new audience segments, channels and partnerships to expand reach and diversify acquisition, with a focus on priority verticals including lifestyle content.
• Oversee integrated, multi-platform audience growth initiatives focused on expansion, engagement and retention, ensuring alignment with audience and revenue goals while collaborating closely with distribution and paid media partners.
• Analyze and report on audience data, performance trends and market opportunities to inform strategy, guide optimization and develop actionable insights.
• Collaborate with creative teams to develop and implement audience strategies, ensuring content is optimized for engagement and platform-specific best practices and distributed for maximum value.
• Act as a hands-on contributor to audience growth efforts, applying platform-specific best practices and identifying new opportunities for reach, engagement and revenue.
• Monitor SEO performance and identify optimization opportunities.
• Manage quality control across audience growth initiatives and support administration, documentation, reporting and workflows for scalable, efficient execution.
• Collaborate closely with other audience roles and cross-departmental teams to align strategies, avoid duplication and ensure cohesive execution
• Serve as a consulting resource to other divisions and departments on content marketing, distribution and audience engagement strategies.

Requirements

• 5+ years in digital marketing, audience engagement or related roles, with a proven track record of driving engagement, conversions and revenue.
• Ability to translate audience insights and data into actionable growth strategies, using analytics to inform decisions and optimize campaigns.
• Strong analytical mindset and a love for data-driven testing, experimentation and iterative improvement.
• Proven ability to guide and support team members, collaborate across departments and consult with other divisions to align strategies.
• Deep understanding of digital marketing channels, audience analytics, content management systems (CMS), email service providers, A/B testing tools and social platform management/analytics tools.
• Strong multi-tasking and organizational skills, with experience managing multiple projects simultaneously.
• Excellent communication skills, with the ability to present complex ideas clearly and concisely.
• Bachelor's degree (B.A. or B.S.) from a four-year college or university; preferably in journalism, marketing or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position.

Benefits

• Our comprehensive benefits package also includes a 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.
• our benefits package include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.
• McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.