Responsibilities

• Establish and evolve the creative direction for MSN socials, focusing on the editorial, creative vision, original and native content formats that drive and grow audience.
• Driving audience engagement and referrals to MSN content on legacy social.
• Responsible for driving overall brand awareness for MAI editorial products.
• Drive social engagement and growth of MSN editorial through social first storytelling and formats.
• Develop and execute a robust newsletter strategy to acquire new audience to MSN content.
• Develop a creator strategy that aligns with business and editorial objectives.
• Cross collaborate with the VP of Content and Director of Content on key editorial initiatives to drive audience during signature editorial events, i.e. World Cup.
• Cross collaborate with key Microsoft marketing and social teams to promote the innovations in MAI content.
• Think creatively and drive execution of audience growth.
• Analyze data, performance and audience growth across platforms and report findings to key stakeholders.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
• Experience building creative vision and editorial standards for social distribution.
• Proven excellence in editing, critical thinking and adhering to editorial standards and guidelines.
• Proven experience scaling and growing audiences on Facebook, Instagram, TikTok and LinkedIn.
• Track record of leading social teams and creative social content at a high volume in a newsroom environment.
• An understanding and ability to get in the weeds and create social content when needed; this includes the possibility of editing videos, creating graphics, and publishing across social platforms.
• Proven experience in launching and scaling newsletter audiences.
• Proven experience working in SEO optimization.
• Experience with GenAI content.