Responsibilities

• Contribute to the development of audience engagement and brand activation strategies for priority and emerging audiences, with a focus on Women, Hispanic, Black, and other diverse segments.
• Synthesize audience intelligence, market research, cultural signals, activation learnings, and business context to support engagement and activation recommendations.
• Apply identified audience needs, mindsets, barriers, motivations, and opportunities to support activation planning, briefs, messaging recommendations, and campaign development.
• Partner with Research & Analytics to gather and apply audience intelligence and findings; support the Director in identifying learning needs and developing audience-specific guidance
• Manage the day-to-day alignment of activation plans and deliverables with Director-led audience engagement priorities and relevant growth objectives.
• Contribute audience engagement expertise to marketing initiatives, helping teams apply relevant guidance without creating an additional approval layer.
• Lead day-to-day execution of campaigns, pilots, and activations focused on priority audience segments.
• Provide recommendations on when and how to tailor messaging, creative, channel approach, partnerships, language, and content by audience.
• Partner with creative, media, social, and agency teams to support audience-specific activations that increase relevance, trust, and engagement.
• Provide cultural and audience input to help reduce risk and improve the effectiveness of marketing programs.

Requirements

• Bachelor’s degree with 5–7 years of relevant experience in marketing, audience strategy, multicultural marketing, brand strategy, communications, advertising, research, or related fields.
• Experience supporting engagement and activation plans for diverse audience segments — including Women, Hispanic, Black, and other diverse audience segments Strong strategic thinking skills and synthesis skills, with the ability to apply audience intelligence, research, data, and cultural trends into clear activation implications.
• Experience developing marketing briefs and activation plans and supporting integrated marketing campaigns, audience-led activations, content programs, partnerships, or test-and-learn initiatives.
• Ability to partner cross-functionally with Brand, Content, Comms, Business Marketing, Research, Analytics, Media, Social, Legal/Compliance, and agency teams.
• Strong written and verbal communication skills, including the ability to develop briefs, POVs, recommendations, presentations, and executive-ready materials.
• Strong project management skills, with the ability to organize complex work across multiple priorities, stakeholders, and timelines.
• Ability to influence through relationships, clear communication, sound judgment, and audience expertise.
• Familiarity with financial services, insurance, retirement, asset management, or regulated industries is beneficial.
• Strong knowledge of Microsoft Office Suite; must be proficient in PowerPoint and comfortable working with Excel.

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).