Responsibilities

• Create visually captivating, thumb-stopping campaigns and copy
• Identify emerging distribution platforms: Test, track and analyze data to spot opportunities and refine strategies accordingly
• Collaborate with editorial and video team to share data-based insights on which types of content drive the highest traffic to the sites
• Collaborate with team of social media reporters to oversee posting across all content distribution platforms, in addition to crafting engaging, accurate and grammatically correct copy
• Execute cross platform content strategies that rapidly grow our following, brand awareness, and monetization opportunities
• Maintains awareness of competitors' strategies and practices, informs DDM of where we are behind and/or ahead
• Develop and maintain social posting schedule across the entire digital group
• Manage social spending budget, implement campaigns to align with and meet the team's KPIs
• Work closely with agency, sales and brand digital team to execute social expectations on sponsorship, direct and programmatic deals
• Collaborate with key stakeholders on email subscriber acquisition programs (paid and organic) to drive growth and engagement of newsletters

Requirements

• The ideal candidate has a deep understanding of leveraging social media platforms such as Instagram, YouTube, Facebook, TikTok, and other existing and emerging platforms to achieve performance metrics.
• The ideal candidate must have the ability to balance multiple priorities while having a proactive mindset toward accelerating DDM's audience growth and brand awareness.
• Candidate's daily decisions should be guided by a strong understanding of our audience and its demands that are gained through careful attention to available metrics and analytics.

Preferred

• Experience building out a specialized, highly-qualified team.
• Experience with cross-platform content strategies and audience growth