Drive a multi-channel CRM program to boost retention and lifetime value in entertainment/DTC.

• Lead the development and execution of a multi-channel CRM strategy to drive retention, increase customer lifetime value, and elevate brand loyalty
• Own the CRM calendar, ensuring campaign and content alignment with brand priorities, show launches, event tentpoles, and editorial moments
• Manage paid campaign planning from end to end—budgeting, audience segmentation, content planning, testing, deployment, and post-campaign analysis
• Design and execute A/B and multivariate testing strategies to continuously optimize for conversion and engagement
• Deliver robust performance reports with actionable insights and recommendations that influence future strategies
• Partner with tech and product teams to integrate tools and solutions that enhance the CRM program (e.g., personalization, predictive modeling, loyalty)
• Collaborate cross-functionally with Editorial, Social, Marketing, and Content Distribution to bring a cohesive message across the full marketing funnel
• Stay ahead of CRM trends, platform updates, and competitive benchmarks to inform best-in-class tactics
• Identify untapped opportunities to engage with our customers during their lifecycle by working cross-functionally with Product, Ad Sales and Marketing

• BA/BS or equivalent experience in Digital Marketing, Journalism, Communications, E-Commerce, Business or similar
• 3+ years of CRM, lifecycle marketing, or performance marketing experience, ideally in the entertainment, DTC, or digital publishing space
• Proven ability to lead and scale CRM programs with measurable business impact
• Advanced knowledge of customer segmentation, predictive analytics, and performance tracking tools
• Hands-on experience with ESPs and CRM tools (SailThru, Salesforce) with ability to build or QA logic-based customer journeys
• Data-driven mindset with strong analytical, reporting, and project management skills
• High attention to detail with the ability to juggle multiple projects, stakeholders, and timelines
• Excellent communicator and collaborative partner with a strong sense of ownership
• Passion for entertainment, fashion, beauty, creativity, and brand storytelling

• Experience in managing and optimizing loyalty programs a plus

• Salary Range : $90,000-$110,000 (bonus eligible)