Responsibilities

• Applied AI Strategy & Solutioning for Marketing
• Build on Lyft Marketing’s existing AI foundation by identifying the next wave of high-impact AI and automation opportunities across Creative, Growth, Brand, Media, Product Marketing, and Marketing Operations.
• Partner with marketing teams to evaluate manual, repetitive, or inefficient workflows and determine where AI tools, agents, automations, or process redesign can improve speed, quality, and scalability.
• Translate marketing needs into clear problem statements, success metrics, workflows, and solution requirements before moving into build and implementation.
• Serve as the embedded AI expert for Marketing, helping teams understand what is possible, what is practical, and where AI can create real operational leverage.
• Hands-On Building & Implementation
• Design, prototype, and launch internal AI-powered tools, agents, automations, and workflows that support marketing use cases such as campaign planning, creative briefs, research, asset production, localization, QA, reporting, intake, and launch readiness.
• Integrate AI workflows into the tools and systems Marketing already uses, such as project management platforms, creative tools, DAMs, collaboration tools, data analytics systems, and automation platforms.
• Create scalable templates, prompt systems, reusable workflows, and internal playbooks that allow teams to move faster while maintaining brand, legal, and operational standards.
• Work closely with IT, Security, Legal, and Data teams to ensure AI workflows are secure, compliant, and aligned with Lyft’s internal policies.

Requirements

• 1-2 years of AI enablement experience, ideally within a technology company and/or a marketing team
• Experience vetting, piloting and implementing multiple AI tools
• Experience in IC roles that require influence without authority
• Experience in matrixed organization
• Self-starter

Preferred

• Client-facing experience
• Marketing program management experience
• Explicit experience with: Airtable, Weavy, and Figma

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan with company match to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership