Responsibilities

• Build and maintain client-facing performance reporting: clean, accurate, on time
• Connect and validate data sources across paid, organic, earned, and CRM channels
• Manage reporting continuity through data infrastructure evolves
• QA your own work. You don't ship until you've verified the numbers make sense
• Identify and resolve reporting gaps and technical debt across your accounts: e.g tracking issues, connection failures, incomplete data, attribution mismatches
• Move beyond report delivery into actual analysis: what's working, what's not, what should change
• Provide synthesized, actionable insights to account teams and (on some accounts) directly to clients
• Contribute to measurement planning and KPI frameworks as those conversations mature on your accounts
• Contribute to the refinement and redevelopment of proprietary measurement frameworks, including Walker Sands’ Outcome-Based Marketing (OBM model
• Work closely with teams to understand client context and priorities

Requirements

• 5–7 years in marketing analytics, insights, or performance measurement — B2B experience strongly preferred
• Agency experience — you understand the client service context and what it means to own accounts
• Strong proficiency in dashboard and reporting tools: Looker Studio and/or Tableau
• Experience connecting and troubleshooting data sources: GA4, GSC, paid media platforms, HubSpot or Salesforce
• Working SQL — enough to pull data, investigate discrepancies, and not be blocked by a query
• A track record of working autonomously on a defined book of work — you manage your own queue
• Clear written and verbal communication — you can explain a data problem to someone who isn't in the weeds with you

Preferred

• Experience with data aggregation/connector tools
• Familiarity with data warehouse environments (Snowflake, BigQuery) and tools like dbt — you don't need to build pipelines, but you cannot be afraid of one
• B2B performance marketing background — you understand the lead gen funnel, MQLs, pipeline attribution, and why those metrics matter
• Experience contributing to measurement strategy or KPI framework development
• Comfortable in client-facing conversations when needed
• Comfortable using AI like ChatGPT, Claude, Gemini and bringing new ways of working within the data and privacy guardrails of the business

Benefits

• Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here !