Responsibilities

• Work with Media Director to design and implement test and measurement plans to improve the effectiveness of communications programs
• Perform hands-on analysis in support of results, including development of conclusions and implications
• Supervise and mentor Analysts
• Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
• Develop and maintain structured reporting system
• Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
• Partner with cross-functional collaborators on a daily basis to plan, implement, and analyze projects
• Present test and reporting insights and optimization recommendations both internally and externally to clients
• Partner with clients day to day to enable their ability to share results internally
• Support agency new-business process as required

Requirements

• 4-6 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Working knowledge of databases and SQL a plus
• Knowledge of media and website measurement technologies:
• Ad serving platforms
• Website analytics software
• Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
• Experience analyzing large data sets
• Strong presentation skills
• Proven ability to communicate complex, technical concepts to broad based stakeholder audience

Preferred

• Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.