Responsibilities

• Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
• Work across multiple teams on client specific projects
• Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
• Build frameworks that capture campaign performance, inform optimizations and impact future plans
• Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
• Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
• Evaluate new and current data partners and new approaches for highest quality results
• Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
• Proactively educate internal and external clients on research, tools, technology, and approaches
• Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
• Experience with statistical software packages, especially SAS and SPSS, strongly preferred
• Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
• Demonstrated ability to work with large data sets
• Experience with multiple methodological approaches for consumer, media and brand insight
• Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
• Strong verbal and written communication skills
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances