Manager, Affiliate Programs

Responsibilities

• Lead, coach, and develop a multidisciplinary team spanning affiliate events and community, affiliate marketing and creative, program operations, and affiliate compliance, running weekly 1:1s, lane reviews, and performance conversations.
• Own the programmatic team’s activation and engagement goals across the full affiliate base, including activation rate, engagement scores, initiative participation, and event and asset reach. Report weekly on wins, risks, and asks, and course-correct fast when a program is underperforming.
• Plan and run a year-round calendar of hosted affiliate events, activation activities, promos, campaigns, and more. Be able to analyze and improve all initiatives and provide insight to leadership.
• Oversee the affiliate asset library: swipe copy, creative, landing pages, and training content, making sure affiliates always have current, on-brand, and compliant materials to promote HighLevel.
• Own affiliate recognition programs, including awards, Commander experiences, and Summit moments, and represent HighLevel with affiliates in person.
• Lead the affiliate compliance function: enforce our Affiliate Program Policies and endorsement requirements, oversee content reviews and violation resolution, and handle sensitive compliance conversations with affiliates at your level whenever possible.
• Work cross-functionally with Business Development, Product Marketing, Events, Enablement, Legal, Finance, Accounts Payable, RevOps, and our internal teams to deliver programs and clean affiliate handoffs.
• What You’ll Bring:

Requirements

• 8+ years of experience in affiliate, partner, channel, creator/influencer, community, or partner marketing programs, ideally in SaaS.
• 3+ years of direct people management experience leading a team across multiple functions (for example events, marketing, operations, or compliance).
• Experience owning program KPIs and budgets for a partner or affiliate base of thousands.

Preferred

• Experience with affiliate platforms and tools (FirstPromoter, Tipalti, or similar), CRMs, and BI tools such as Tableau.
• Familiarity with the marketing agency, SMB SaaS, or creator economy space.
• Direct experience with FTC endorsement guidelines, affiliate compliance programs, or SOX-style controls and audits.
• Experience planning large-scale in-person events or conferences.
• Experience with international partner markets.