Manager, Advertising

Responsibilities

• Manage the day-to-day operations of the Advertising Department, including project management, budgeting, scheduling, team development, media planning, copy oversight, and creative direction.
• Develop and execute integrated advertising campaigns across traditional, digital, social, direct mail, on-property, and emerging media channels.
• Serve as the primary liaison between property departments, advertising agencies, media partners, vendors, and internal creative resources to ensure timely and effective execution of marketing initiatives.
• Lead media planning, placement, negotiation, and optimization efforts to maximize return on advertising investment.
• Establish and maintain productive relationships with media partners, vendors, agencies, and community organizations.
• Negotiate vendor agreements and media contracts to secure favorable pricing and value.
• Manage departmental budgets, purchase orders, invoices, and campaign expenditures to ensure adherence to approved financial plans.
• Oversee the development and execution of direct mail campaigns, on-property signage, digital advertising, website content, mobile app communications, and social media initiatives.
• Provide leadership and guidance to the Advertising team, including Graphic Designers, Marketing Specialists, and Community Relations personnel.
• Support property promotions, special events, community initiatives, and entertainment programming as needed, both on and off property.

Requirements

• Must be at least 21 years of age.
• Demonstrated knowledge of the advertising process, including strategy development, creative production, media planning, media buying, campaign execution, and performance measurement.
• Strong understanding of media negotiation strategies, audience targeting, and marketing analytics.
• Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent organizational, communication, presentation, and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make informed business recommendations.
• Proficiency in Microsoft Office applications and marketing-related software platforms.
• Must be able to obtain and maintain a New York State Gaming License.
• Bachelor’s degree from an accredited college or university in Marketing, Advertising, Communications, Business Administration, or a related field required. Relevant experience may be considered in lieu of education.
• Minimum of four (4) years of progressive experience in advertising, casino marketing, hospitality marketing, or a related field required.
• Minimum of two (2) years of leadership or management experience required.
• Experience within the gaming and/or hospitality industry strongly preferred.

Preferred

• Experience with digital marketing platforms, website management, mobile applications, social media marketing, and HTML principles preferred.