Responsibilities

• Co-lead development and presentation of advanced analytics solutions and analytics project roadmap to address client’s business and marketing needs
• Actively share knowledge with client and internal teams regularly regarding derived insights and results to impact business needs and further growth
• Enhance and improve frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance
• Demonstrate passion and readiness to take on generative AI / LLM based projects across a variety of use cases
• Actively participate in industry learning. Regularly meet with internal stakeholders and vendors to build POVs, translating these materials to support learning, evangelism and advocacy for Infinite Roar

Requirements

• 2 to 4 years of experience in digital media, ad technology or business consulting using data and information to drive marketing recommendations
• 2+ years managing relationships across complex hierarchies and demonstrated ability to directly influence both internal teams and clients.
• Degree in marketing or quantitative disciplines such as statistics, mathematics, economics or data science.
• Strong knowledge of one or more analytics disciplines including Predictive Modeling, Marketing Mix Modeling, Attribution sciences and/or the implementation of large language model based applications across the tech-stack
• Experience with R, Python or other similar statistical and machine learning tools
• Ability to evaluate complex client issues to solve business challenges with data-driven strategy and analytics solutions
• Demonstrated knowledge of ad and marketing technology, including media buying, multi-channel measurement and media planning, creating cross-channel measurement frameworks and learning agendas, as well as breadth of knowledge on ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc.
• Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for story-telling.
• Embody a can-do attitude, and a “figureoutability” mindset

Preferred

• Day 1 readiness highly preferred
• Understanding of BI/Data Analytics tool, Martech/Adtech landscape, CDP, CRM, etc. preferred.
• Previous agency-side experience
• Familiarity with the following is a plus:
• Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
• Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)

Benefits

• Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.