Responsibilities

• Market Intelligence & Data Analytics
• Build and lead a commercial market intelligence capability that identifies, prioritizes, and quantifies market opportunities.
• Gather, integrate, and analyze large datasets from internal systems, CRM platforms, third-party providers, industry databases, public records, market research sources, and business intelligence tools.
• Identify patterns, trends, buying signals, market whitespace opportunities, fleet replacement cycles, funding availability, and customer segments that indicate commercial growth potential.
• Develop analytical frameworks to prioritize industries, markets, accounts, territories, and customer segments.
• Build Ideal Customer Profiles (ICPs), target account models, and opportunity scoring methodologies.
• Conduct market sizing, segmentation, and opportunity analysis to support commercial growth strategies.
• Analyze account penetration, market share opportunities, customer behavior, competitive activity, and emerging market trends.
• Translate large volumes of complex data into actionable recommendations and clear business insights.
• Create dashboards, reporting, and executive-level presentations that influence business strategy and investment decisions.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Analytics, Data Science, Market Research, Sales or a related field.
• 5+ years of experience in market intelligence, business intelligence, strategic marketing, commercial analytics, sales strategy, account-based marketing, or a related discipline.
• Demonstrated experience working with large and complex datasets to identify trends, opportunities, and actionable business insights.
• Strong quantitative, analytical, and problem-solving skills.
• Advanced proficiency in Excel and experience using CRM, business intelligence, and data visualization tools.
• Experience building segmentation models, opportunity assessments, account prioritization frameworks, or business cases.
• Ability to synthesize data from multiple sources and communicate insights to both technical and non-technical audiences.
• Strong communication, presentation, and stakeholder management skills.
• Demonstrated curiosity, initiative, and a data-driven approach to decision making.

Preferred

• Experience with Salesforce, Data Cloud, Power BI, Sisense or similar analytics platforms.
• Experience with account-based marketing strategies and technologies.
• Experience working with third-party data providers and market intelligence tools.
• Background in transportation, mobility, fleet management, healthcare, government, manufacturing, or other B2B markets.
• Experience supporting strategic sales planning, territory planning, or commercial growth initiatives.