M-NAV Measurement & Solution Delivery, Associate Director

Responsibilities

• Own client and sales strategy for M-Nav: identify and qualify opportunities, lead pursuits end to end, develop solution plans, scope and price engagements, and structure deals to achieve profitability targets while driving wins and account expansion.
• Build and sustain trusted relationships with C-suite and senior marketing, media, analytics, and finance executives; serve as the senior advisor on measurement and investment strategy.
• Serve as the executive-level face of M-Nav in client presentations, orals, and workshops, telling a compelling value story that links measurement to business outcomes and budget decisions.
• Provide senior oversight of M-Nav engagements: set delivery standards, ensure methodological rigor and governance (including human-in-the-loop review), manage risk, and safeguard client satisfaction and commercial outcomes.
• Lead, mentor, and develop Senior Managers, Managers, and their teams; shape staffing and capability building, and create a strong talent pipeline for the M-Nav practice.
• Partner with Amazon Ads and other ecosystem and alliance partners on joint go-to-market, co-selling, and client engagement.
• Collaborate with product development and data science leadership to convert client and market insight into product priorities and roadmap input.
• Build the M-Nav market presence through thought leadership, industry events, client advisory forums, and reusable sales assets and case studies.
• Contribute to practice financials and growth planning, including pipeline, revenue, utilization, and margin targets.
• Define and communicate a clear client maturity journey, assessing the current measurement capability and articulating the future-state vision, roadmap, and value realization path.

Requirements

• 12+ years in marketing measurement, econometrics, attribution, data science, or martech analytics, including 5+ years leading analytic engagements and teams; experience with clean rooms (such as LiveRamp, Google BQ), ad-platform data, or AMC-like environments. Experience should include:
• Proven track record of selling and winning measurement, analytics, or data-driven marketing work, including leading pursuits, shaping solutions, and closing deals.
• Demonstrated ability to build and maintain senior client relationships and to influence C-suite and VP-level stakeholders.
• Strong working knowledge of MMM, attribution, experimentation, incrementality testing, bridge calibration, and privacy-safe measurement, with the ability to evaluate technical approaches and validate results (e.g., MAPE/R²/F1 interpretation) without being the hands-on builder.
• Experience leading, coaching, and developing managers and multi-disciplinary teams in a governed, cross-functional delivery model.
• Exceptional communication, executive presence, and storytelling skills, including the ability to translate complex methods into clear business recommendations.
• Commercial acumen, including scoping, pricing, and managing engagement economics.
• Experience deploying MMM, MTA, and other measurement solutions across industries such as CPG, Retail, High tech, and Financial Services.
• Demonstrated experience managing the P&L and commercial performance of engagements valued at approximately US$5 million to US$10 million.
• Broad understanding of sales and marketing analytics solutions, with the ability to diagnose client needs, answer strategic questions, and recommend fit-for-purpose solutions.

Preferred

• Knowledge of retail media networks (such as Amazon Ads and Walmart Connect) and clean-room environments such as Amazon Marketing Cloud is highly valued.

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture