Lead social media strategy and execution for luxury hospitality clients within Modern Currency PR, coordinating influencer outreach, content creation, and on-site shoots.

• Support MCPR Digital Strategy as part of the Digital Studio Division, influencer vetting, on-site photo shoots, and social media direction for relevant clients alongside the agency’s social platforms (IG, Twitter/X, LinkedIn, TikTok, etc.)
• Service 4 – 5 top-tier client digital & social media accounts including MCPR Digital/Social; will report to Digital Marketing Manager & agency President
• Contribute to developing and ideating creative social media & digital ideas for client social plans, agendas, quarterly audits, and EOY Digital Recaps
• Develop a cadence, style, and strategy for each client to ensure follower growth, posting consistency, optimal engagement, and accessibility
• Visit local clients on a bi-monthly or monthly basis to create fresh on-trend photo/video content
• Assist in staffing on-property and in-studio shoots with digital & social media clients for the agency
• Build targeted social media & influencer and social media editor distribution lists and actively pitch, liaise, and engage on behalf of social media clients to secure meaningful, consistent, and goal-oriented results
• Social Media monitoring and reporting for client-related social media coverage; draft merchandising emails to share digital results with clients on a real-time basis
• Develop administrative social media documents, including adding Digital discussion points to bi-weekly and monthly meeting/call agendas, quarterly PR/Social Plans, weekly and monthly client activity reports
• Participate in bi-weekly and monthly agenda meetings/calls
• Familiarity with digital and social media software and platforms including Later.com, Canva, Influencity, SharePoint, CapCut, Temply, etc.
• Responsible for reactive vetting & providing POV for influx of influencer requests on a daily basis for a variety of digital clients
• Maintain & set parameters for on-brand and mutually beneficial social media editor & influencer visits, trips & partnerships
• Consistently engage with followers across the various platforms and respond to messages/inquiries in a timely manner and facilitate social media influencer request/visits and conduct proactive outreach to influencers or partners who are on-brand and can help organically raise awareness
• Create monthly Digital Reports for each Digital Client showcasing growth, engagement, and analyzing trends
• Update and upkeep client folders on the server
• Support the onboarding and training of new Digital Interns, ensuring effective workflows and collaboration (quarterly)

Requirements

• 3-5 years of social media experience in hospitality and/or travel, preferably in an agency setting
• Based in Los Angeles, California + ability to thrive in a remote working situation
• Ability to travel for client needs; must have personal transportation
• Advanced proficiency in Microsoft Office, Google Suite & Canva, Later, CapCut, Temply etc.
• Excellent verbal and written communication skills alongside excellent grammar and proofreading skills, including an in-depth knowledge of AP Style
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• High-energy, positive self-starter who is willing to go above and beyond to make a difference in a dynamic organization
• Creative problem solver and decision-maker
• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion and acute attention to detail; The devil is in the details!
• Ability to think strategically but act tactically

Preferred

• Passion for travel, hospitality, social media; cultivating big, game changing digital ideas
• Detail-Oriented; appreciates the art of dotting I’s and crossing T’s; The devil is in the details
• Social Media Enthusiast; social media junkie—there’s no such thing as reading/watching/engaging/posting too much; bonus points for pop culture acumen and wicked photo skills
• Team Player; work alongside teammates and clients with professionalism, punctuality, and problem-solving skills, while maintaining a sense of humor
• Strategic; ability to dig deep into client goals to help teams secure meaningful and impactful social media content
• Creative; enjoys helping teams create social media accounts that make others say "Why didn’t we think of that?"
• Self-Proclaimed Speed Demon; love of a fast-paced environment and the satisfaction of a busy yet productive day
• Flexible; adaptability and willingness to explore endless possibilities; Modern Currency is dynamic and evolving
• Growth Mindset; excitement for growth, new ideas, and new ways of doing things in a place you’re thrilled to call home
• Innovative; eager to help develop and strategize creative partnerships and alliances that keep clients ahead of the curve