Responsibilities

• Lead the Backroads Extra Special Travelers (BEST) Club loyalty program, proactively recommending new rewards that resonate with guests and drive repeat bookings and referrals .
• Collaborate with Content, Paid Media and Social teams to promote the value and benefits of Best Club across channels.
• Collaborate with CRM and Content teams to develop targeted communications that celebrate frequent travelers and re-engage lapsed guests.
• Develop reporting to identify unique guest stories and milestone events, ensuring recognition in collaboration with Guest Focus and Leader Development.
• Define and report on key loyalty KPIs such as repeat booking rate, guest engagement, referrals, credit/savings on account and other metrics as may be defined.
• Design scalable ways to celebrate frequent travelers, both online and offline.
• Partner with cross-functional teams including Product, Sales, Guest Services, and Trip Development to ensure seamless post-trip experience that supports rebooking and long-term loyalty.