Responsibilities

• Manage QT loyalty programs and initiatives. Own the Loyalty and Growth customer journey to drive sustained growth and maintain competitive loyalty standards across customer-facing touchpoints.
• Manage the ongoing refining of marketing policies and programs that address consumer pain points and drive traffic, improve conversion, and increase loyalty.
• Own and drive the primary data sources for Loyalty program. Maintain and grow the database of loyalty marketing program learnings.
• Conduct and assess customer and competitive research to drive strategic development of loyalty program policies.
• Collaborate with Digital Marketing and Data Science to build planning calendar for effective engagement plans that are meaningful and relevant with our customers.
• Analyze all available data sources to build and maintain a thorough working knowledge of Marketing platforms, products, and programs.
• Maintain proficiency with Marketing customer data, becoming the expert on the QT digital customer.
• Understand and communicate insights for the business through descriptive, diagnostic, and select predictive data methods relying on established analytics tooling stack.
• Analyze established analytics tooling stack to understand performance across all digital channels and generate comprehensive reports that provide recommendations for success.
• Identify (existing and new) customer segments where there is a potential for activities to increase customer engagement, sales, or profitability.

Requirements

• Required education: High school graduate.
• Required experience: Three to five years of QuikTrip store experience, or equivalent marketing/advertising/business experience.
• Required skills: Strong analytical ability with attention to detail. Understanding of data structures and data analysis. Must value operating in a collaborative and cooperative environment. Ability to show initiative, good judgment, and resourcefulness. Strong oral and written communication skills. Proficient with Microsoft Excel and Word.

Preferred

• Desired education: Bachelor’s Degree in Marketing, Advertising, Communications, or a related field.
• Desired experience: Five to seven years loyalty/strategic marketing/advertising/business experience.
• Desired skills: Microsoft Power BI, TM1, and basic SQL.

Benefits

• Benefits: Employee Benefits – QuikTrip