Drive loyalty marketing programs and product initiatives for Barclays, coordinating cross‑functional teams to design, test, and launch customer‑centric loyalty programs that boost engagement and revenue.

Responsibilities

• Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
• Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
• Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
• Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
• Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
• Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.
• This role is located in our Wilmington, DE office.
• Purpose of the role To drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge.
• Accountabilities – see detailed responsibilities above.

Requirements

• Expertise in loyalty, digital marketing, email strategy, and lifecycle campaign execution preferred
• Ability to leverage customer data, segmentation, and analytics for personalization
• Experience designing or managing loyalty, rewards, cashback, or engagement programs

Preferred

• Strategic, customer‑obsessed mindset with a focus on measurable outcomes
• High ownership, judgment, and resilience in complex enterprise settings
• Communication and stakeholder‑management abilities across diverse teams
• Creative problem‑solver with the ability to balance innovation, compliance, and execution