Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
2 days ago
Loyalty & Co-brand Marketing & Communications Program Manager
Miami, FL
Salary Not AvailableSenior Level6+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive loyalty and co-brand strategy across multi‑channel campaigns with internal and external partners.
- Own end‑to‑end loyalty and co‑brand campaigns across email, digital, and events.
- Must-have: 6-7+ years in marketing, loyalty, or co‑brand programs with multi‑channel execution.
- Standout: Multi‑million‑dollar budget management and agency relationships.
Job Description
Responsibilities
- Loyalty Communications Strategy & Execution: Lead integrated, multi‑channel loyalty communication strategies across email, digital, social, and owned channels, ensuring consistent, on‑brand messaging.
- Own end‑to‑end content and copy development, coordinating reviews and approvals with Legal, Compliance, Risk, Brand, and internal stakeholders.
- Define KPIs, analyze performance, and optimize campaigns through ongoing copy, creative, and channel testing.
- Loyalty Promotions & Engagement Initiatives: Partner with Member Engagement/Experience, Member Services, and Strategy teams to plan and execute loyalty promotions that drive engagement, retention, and value.
- Lead cross‑functional development of promotional offers, messaging, and journeys, including content review and regulatory approval processes.
- Track performance and ROI, leveraging insights to continuously refine promotional strategy and effectiveness.
- Co‑Brand Marketing: Develop and execute integrated marketing strategies for co‑brand programs in collaboration with external partners and internal stakeholders.
- Lead joint marketing campaigns, overseeing creative development, copy review, and compliance approvals across Legal and Risk teams.
- Own and manage multi‑million‑dollar co‑brand marketing budgets across internal teams and agency partners, ensuring ROI and financial discipline.
- Loyalty and Co‑Brand Events: Lead strategy, planning, and execution of loyalty and co‑brand events that drive awareness, acquisition, and engagement.
Carnival Cruise Line
Since our founding in 1972, Carnival Cruise Line — "The World’s Most Popular Cruise Line®” — carries millions of passengers every year. We offer a fun and unique career destination for a wide range of professionals in Marketing, IT, Accounting/Audit, Finance, Marine Operations and Human Resources, just to mention a few. We also offer remote opportunities flexibility for select positions. Headquartered in sunny South Florida, team members have access to a multi-station cafeteria, Starbucks (with cafecitos! - It's a Miami thing...), car wash, in-person TechBar services, an onsite floral vendor and a fully equipped gym. We offer top of line benefits including: health, dental, 401K matching, commitment to continued learning & development, employee stock purchase discount, cruise discounts for employees and more! We are committed to a culture of diversity, equity and inclusion for our shoreside and shipboard team members, as well as our guests. We are proud to be part of a family of companies owned by Carnival Corporation & plc, a Fortune 200 Company, which includes sister lines Princess Cruises, Holland America Line and Cunard Line, among others. We pride ourselves on delivering fun, memorable vacations to our guests by offering a wide array of quality cruises which present outstanding value for the money.
