Responsibilities

• Execute on loyalty strategy that drives brand engagement and lifetime value of loyalty members
• Execute the overall strategy and program benefits for the loyalty program. Clearly communicate strategy to cross-functional teams
• Influence customer behavior to drive incremental sales and loyalty enrollment
• Formulate marketing strategies and flawlessly execute customer-centric rewards marketing for Parker’s Rewards Members including personalized offers across digital channels
• Build and manage campaigns delivered to members across multiple channels
• Provide reporting/measurement/analysis of loyalty campaigns and initiatives to develop future planning and decision-making
• Build data-driven offers, campaigns, and messaging to target KPIs and drive ROIs
• Monitor program and campaign KPIs on an ongoing basis to ensure program health and to identify business opportunities and recommend solutions; pull ad-hoc reporting as needed.
• Ability to translate insights and analytics into action
• Oversee the setup and testing of promos and general program management

Requirements

• High School diploma
• Solid understanding of loyalty programs and landscape and the ability to think creatively
• Minimum 3+ experience in marketing or communications, loyalty experience

Preferred

• Bachelor degree in marketing, branding or business preferred
• Experience in hospitality, convenience store, or food service industry is a plus
• Graphic design experience a plus