Responsibilities

• Build a local SEO engine for Wonderly.
• Own local SEO strategy end to end across priority verticals and markets.
• Manage map pack and Google Business Profile strategy.
• Create programmatic local page strategy across city, category, and service combinations.
• Design SEO architecture for local service pages.
• Conduct keyword research for local and high-intent service queries.
• Perform competitive research against Houzz, Thumbtack, Yelp, Angi, HomeAdvisor, and local directories.
• Define technical SEO requirements for local page generation.
• Develop internal linking strategy.
• Recommend schema and structured data improvements.
• Analyze indexing and crawlability.
• Manage local citation and NAP strategy where relevant.
• Monitor review and reputation signals where relevant.
• Create scalable content templates for local pages.
• Be hands-on: pull data from Search Console, inspect pages, write specs for engineering, review SERPs city by city, build keyword maps, QA page templates, or write local landing page copy.