Local Marketing Manager

USA (Remote)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive local marketing leadership for enterprise accounts, coaching franchise owners and coordinating cross-functional execution.

  • Must-have: 3–5 years in client success or multi-location marketing.
  • Standout: Ability to translate metrics into concrete, prioritized actions across franchise networks.

Job Description

Responsibilities

  • Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees.
  • Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action.
  • Carry the highest call volume for assigned accounts until capacity is reached.
  • Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities.
  • Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside.
  • Translate performance insights into clear action plans aligned to enterprise and brand goals.
  • Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT.
  • Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level.
  • Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance.
  • Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities.

Requirements

  • 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing.
  • Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations.
  • Experience coaching franchisees or small business owners through performance improvement and change.
  • Strong working knowledge of local paid media and organic marketing performance.
  • Ability to influence without authority and guide franchise owners toward best practices.
  • Confidence leading frequent performance and coaching conversations with professionalism and clarity.
  • Strong judgment around prioritization, escalation, and capacity management.
  • Excellent communication and documentation skills in a fast-paced, metrics-driven environment.
  • High level of ownership, accountability, and service orientation.

Benefits

  • We offer competitive benefits including medical, dental, vision, a matching 401(k), wellbeing stipends, and remote work support.
Location3 logo

Location3

2.6 Glassdoor

Location3 is the preferred digital partner of multi-location brands and franchise systems, delivering enterprise strategy with local activation. Founded in 1999, we focus on helping our partners optimize their own data and technology systems, drive brand awareness, increase units and customers, and maximize revenue potential through excellence in digital marketing. Our local marketing platform (LOCALACT) gives business owners the technology platform and support needed to advertise their businesses online, understand local marketing performance across search, social, video, audio, display, and more, and drive growth in local customers and bottom-line revenue.Location3's omnichannel expertise includes:- Brand Strategy Development- Data, Analytics & Technology Integration- National + Local Media Buying & Planning- Connected TV / OTT - Paid Search (PPC)- Paid Social- Display Media- Digital Video- Digital Audio- Digital Out-of-Home- Business Listings & Location Data Management- Search Engine Optimization- Content Marketing- Conversion Rate Optimization- Creative Services- Website Design & Development- Linear & BroadcastWe've been helping businesses like yours successfully connect the dots between strategy, creative, media and technology since 1999. We can help you, too. Contact us today to get started.

Founded in 1999
Denver, Colorado, USA
82 employees (23 in marketing)
40% recommend to a friend
40% CEO approval

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
40.5%
Direct
42.3%
Referral
8.8%
Social
6.6%
Paid
1.3%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
21 (26% of company)
Median Career Experience
8 years
Median Tenure
4 years