Responsibilities

• Integrated Marketing: Execute and enhance existing go-to-market playbooks for new restaurant openings across both new and existing markets, leveraging tactics including but not limited to email outreach, canvasing, direct mail, OOH advertising, and more.
• Leverage established frameworks that span integrated marketing and operations to ensure consistent, high-quality launches.
• Project Management: Use project management tools to track progress, assign tasks, and ensure adherence to timelines across multiple simultaneous openings.
• Communicate proactively with stakeholders to address roadblocks and keep projects on schedule.
• Community Marketing: Cultivate and maintain strong relationships with local businesses, key opinion leaders, influencers, and like-minded brands. Execute community engagement programs designed to boost brand affinity, drive trial, and enhance market presence.
• Operations: Work directly with the corporate operations team and restaurant operators to execute local marketing plans and adjust strategies based on business needs.
• Support operators with marketing requests, ensuring alignment with brand strategy and tone.
• Marketing: Partner with the corporate marketing team to localize brand strategies, develop collateral, and execute market-specific campaigns.
• Ensure all community outreach and marketing initiatives reflect goop kitchen’s brand values and visual identity.
• Budget Management: Manage assigned market budgets for openings and ongoing initiatives.
• Monitor spend and adjust tactics as needed to stay within budget while achieving marketing goals.
• Partner Management: Collaborate with existing partners (e.g., PR agency) and source/manage new partners (e.g., local ground agencies, contractors) to support openings and Local objectives.
• Oversee local PR, influencer engagement, and community marketing efforts.
• Reporting + Analytics: Track and report on KPIs for all local marketing efforts, including awareness metrics, guest acquisition, sales impact, and ROI.
• Provide post-mortem reports after each opening or campaign, with actionable insights for future initiatives.
• Monitor competitor activity in assigned markets and share learnings with the broader team.