Local Digital Advertising Expert

Florida, NY (Remote)

$50K/yr – $77K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize local paid media campaigns across Google, Meta, and remarketing to drive new patient generation; translate results into actionable guidance for managers and partners, while testing creative and targeting to push sustainable growth.

  • Campaign execution across Google Ads, Meta Ads, and local channels with daily budget, bid, and creative optimization
  • Translate insights into clear recommendations for account managers and partners to scale performance
  • Test new creative, copy, and targeting while challenging conventional dental marketing approaches

Job Description

Responsibilities

  • Own campaign execution across Google Ads, Meta Ads, and local remarketing
  • Optimize daily — budgets, bids, keywords, creative, and performance
  • Manage local and regional campaigns that generate new patients, not just clicks
  • Translate results into clear, actionable insights for our account managers and partners
  • Support account strategy by identifying opportunities to scale performance
  • Test new creative, copy, and targeting approaches to stay ahead of the curve
  • Bring fresh thinking and challenge the “this is how dental marketing is done” mindset

Requirements

  • 3+ years of experience managing high-performance local ad campaigns
  • Deep knowledge of Google Ads, Meta Ads, and local targeting strategies
  • Experience with marketing analytics, call tracking, and conversion optimization
  • Strong understanding of local lead generation funnels and remarketing
  • Hands-on operator who thrives on data, testing, and iteration
  • Creative mindset — willing to experiment, challenge norms, and find new wins
  • Experience in dental, healthcare, or local service industries is a plus

Preferred

  • Experience in dental, healthcare, or local service industries is a plus

Benefits

  • Bonuses: Performance-based
  • Health Insurance: Medical, Dental, Vision, Telehealth and Supplemental
  • Retirement planning: 401k/Roth 401k
  • Flexible work environment
  • Early employee at a fast-growing company with a big vision for the future
  • Unlimited vacation days
  • Paid continuing education
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OM Performance Marketing

Scalable Performance Marketing ✅ | Convert FrameworkTM️ for Maximized ROI 💵 | 30+ Years of Digital Leadership 🌐 | Specializing in Healthcare, Fintech & DSOs 🎯We are your partner in achieving data-driven growth through full-stack execution and technical marketing expertise. With decades at the intersection of digital marketing and design, we are more than marketers; we are architects of growth. That’s why we developed the Convert FrameworkTM️ to take your prospects from awareness to purchase. Our team comprises the industry's top 1%—world-class experts who are committed to lifelong learning and innovation.

Founded in 2016
Orlando, Florida, USA
13 employees (7 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
50.8%
Direct
21.4%
Referral
6.1%
Social
9.2%
Paid
0.9%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
4 (31% of company)
Marketing Roles Posted (Last 30 Days)
3