Live Stream Manager (TikTok Shop)

Beverly Hills, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale the TikTok Shop live commerce program across multiple brands, from strategy and creator recruitment to real-time optimization and post-stream learnings, aligning with campaigns and operations to maximize revenue and engagement.

  • Own end-to-end live strategy, creator/host recruitment, and product merchandising.
  • Coordinate with Marketing and Operations to ensure timing, inventory, and drops drive conversions.
  • Analyze streaming performance and implement repeatable playbooks to scale success.

Job Description

Responsibilities

  • Own the end-to-end live commerce strategy for TikTok Shop
  • Plan, schedule, and execute live streams across multiple brands
  • Identify, recruit, and manage creators and hosts for live selling
  • Select and merchandise products based on trends, inventory, and performance data
  • Monitor live performance in real time and adjust tactics to maximize conversion
  • Analyze post-stream performance and optimize future streams
  • Partner with Marketing to align live streams with campaigns and product drops
  • Collaborate with Operations to ensure inventory readiness and fulfillment alignment
  • Stay up to date on TikTok trends, features, and algorithm changes
  • Build repeatable processes and playbooks to scale TikTok live commerce

Requirements

  • 2–5 years of experience in live commerce, social commerce, or digital content (TikTok Shop strongly preferred)
  • Strong understanding of TikTok Shop ecosystem, including live selling best practices
  • Experience managing creators, influencers, or live hosts
  • Proven ability to drive revenue through TikTok or social commerce channels
  • Strong instincts for content, pacing, and audience engagement
  • Highly self-motivated with the ability to operate independently and take ownership
  • Comfortable working in ambiguous environments and making real-time decisions
  • Strong analytical skills with the ability to track and improve conversion, AOV, and engagement metrics
  • Excellent organizational and time management skills
  • Strong communication skills and ability to collaborate cross-functionally
DNAM Brands logo

DNAM Brands

DNAM Brands is a global fashion group specializing in end-to-end manufacturing, brand licensing, e-commerce, and distribution. The company operates across multiple categories including activewear, childrenswear, hats, swimwear, bags, luggage, shoes, and other small goods, serving a diverse portfolio of iconic and emerging brands.Its portfolio includes Clergerie Paris, Ed Hardy, Von Dutch, Valentino Orlandi, Kendall + Kylie, Badgley Mischka, Trina Turk, Gilda Paris, Natasia Swim, West Coast Blends, Forever USA, Spyzone Exchange, and J. Dawt.DNAM recently announced Von Dutch as its newest venture, reintroducing the energy and attitude of the 2000s for today’s generation. From global contract management and retail operations to manufacturing, production, and accounting, DNAM provides full support across every stage of the fashion supply chain.With offices in Beverly Hills, Madrid, Paris, London, Dongguan, and New York, DNAM continues to push innovation, quality, and growth throughout the international fashion industry.

Founded in 2001
Beverly Hills, California, USA
28 employees (4 in marketing)