Responsibilities

• Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop
• Build and manage LIVE scripts, run-of-show documents, product showcase order, and talking points
• Coordinate talent, hosts, and internal team members for each LIVE session
• Set up and manage LIVE studio logistics — equipment, backdrop, product staging, and tech setup
• Monitor real-time performance during LIVEs (viewers, GMV, ATC, conversions) and make in-session adjustments
• Manage in-LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center
• Ensure products are properly listed, priced, and linked before every session goes live
• Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products
• Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVE
• Coordinate product seeding and sample fulfillment for creator LIVE hosts

Requirements

• 1–2+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management
• Hands-on experience with TikTok Shop Seller Center — LIVE setup, product linking, promotions
• Strong understanding of LIVE commerce metrics — GMV, ATC rate, conversion rate, peak viewers, session duration
• Experience coordinating or hosting LIVE sessions, either brand-side or creator-side
• Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously
• Comfortable working in real-time, high-pressure environments where things change fast
• Clear, direct communicator — with creators, internal teams, and leadership
• Proficient in Excel for tracking, scheduling, and reporting

Preferred

• Bilingual (English/Spanish) is a plus
• Passion for fitness, wellness, or lifestyle content is a plus