Responsibilities

• Brand extension into organic social
• Steward Link’s brand promise, brand voice and tone and creative standards for the organic social channels (in particular, Instagram, TikTok, and X); you're the internal authority on what on-brand looks like within the organic channel working in close partnership with our head of brand internally
• Translate Link’s broader brand positioning into social-specific strategies and briefing frameworks the agency can work from with clear guardrails
• Evaluate and pressure-test agency-originated ideas for brand integrity before they get produced; catch what's off and redirect with specificity.
• Partner with our Head of Brand to ensure social is a genuine expression of brand health, a testing ground, and a helpful input to shape the evolution of our brand over time based on learnings.
• Evolve platform-specific strategies with clear rationale: which channels we're on, what role each plays, what "winning" looks and feels like on each
• Bring platform fluency to evaluate whether agency ideas are actually native to each channel, knowing the difference between a post that was adapted for TikTok and one that was built for it
• Guide the agency on format choices, creative approaches, and content types per platform; your direction should make their output sharper
• Stay ahead of platform shifts; be the internal authority on what's changing and what it means for our creative approach and channel mix
• Own the agency relationship day-to-day: brief quality, feedback quality, creative reviews, and the overall standard of the work coming out of the partnership

Requirements

• Brand Experience (non-negotiable) - 7 years of experience that includes meaningful time working in or alongside brand strategy. You've been in the room where brand positioning decisions get made and have developed real opinions about what brands stand for and why
• You've stewarded a brand voice across contexts, partners, and platforms, including directing external partners to express it faithfully
• You can evaluate creative work against a brand standard with precision, not just instinct and give feedback that actually improves the work
• You understand how organic social contributes to brand health over time and can make that case internally
• Channel Expertise (non-negotiable) - Deep platform literacy across Instagram, TikTok, X; you know each platform's mechanics, audience behavior, and content dynamics well enough to evaluate work made for them
• You've owned or directed organic social at a channel level and understand what genuinely native content looks like versus content that was adapted and shows it
• Strong short-form video instincts: you can evaluate, redirect, and improve video concepts and executions with confidence
• Analytical fluency: you can read performance data, ask good questions about it, and use it to drive better creative decisions
• Agency & Creative Direction Experience (critical for this role) - You've managed an agency or external creative partner in a senior capacity — you know how to write a brief that unlocks good work, run a review that improves it, and hold a partner accountable without micromanaging
• You've navigated the dynamic of an agency bringing ideas to an internal team: you know when to push back, when to build on, when to redirect entirely, and how to do all of that in a way that keeps the partnership productive

Preferred

• Strong Plus - Experience building creator or ambassador programs (and directing an agency to support them)
• Social listening platform fluency (Brandwatch, Sprinklr, Sprout Social, or equivalent)
• Familiarity with AI content tools for evaluating, prompting, and directing AI-assisted production from an agency
• Prior experience at a fintech, payments, or consumer brand
• Experience marketing to early-adopter audiences and/or in the agentic technology space.

Benefits

• Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.