Responsibilities

• End-to-end production of email marketing campaigns and nurture programs
• Build and optimize automated lifecycle journeys for prospects and customers
• Segment audiences and personalize messaging using behavioral, lifecycle, and engagement data to improve engagement and conversion
• Manage newsletters, ad hoc email campaigns, event invitations, and product feature announcements
• Communicate pain points, CVP, and product positioning to the right audiences in collaboration with product teams
• Conduct A/B tests (subject lines, layouts, CTAs, dynamic content), analyze results, and optimize messaging, content, and send timing
• Track performance metrics and report on lifecycle impact on the pipeline
• Partner with marketing, product, research, and sales teams to support initiatives while maintaining high quality and timelines
• Maintain list hygiene and monitor deliverability metrics for all sends
• Support the development of sales collateral and materials for industry events