Lifecycle & Retention Strategist at Bad Birdie | Scottsdale, AZ

Lifecycle & Retention Strategist

Scottsdale, AZ (On-site)

Salary Not AvailableMid Level3+ years expSalaried Ft

Posted 6 months ago

Job Summary

Drive lifecycle marketing for a DTC golf brand, owning Klaviyo, Attentive, and cross-channel retention programs to grow LTV.

Own Klaviyo flows, campaigns, and segmentation with deliverability focus
Must-have: deep Klaviyo expertise and SMS revenue experience with Attentive
Standout: end-to-end retention, loyalty/referral, and cross-platform coordination

Job Description

Responsibilities

Own Klaviyo ecosystem: flows, campaigns, segmentation, deliverability, and list health
Own Attentive for SMS: campaign strategy, compliance, subscriber growth, and revenue attribution. This is a revenue channel, not a notification tool.
Manage cross-channel coordination between Klaviyo and Attentive. Suppression logic, frequency capping, and journey sequencing across both platforms so customers are not getting hit from every direction at once.
Build and optimize lifecycle flows: welcome series, post-purchase education, browse and cart abandonment, winback, sunset, VIP, replenishment, and other automations
Plan and execute the campaign calendar. Weekly sends, product drops, seasonal pushes, and Breakfast Balls content integration.
Redesign and iterate a loyalty and rewards program that fits our customer (golf-obsessed, repeat buyers, brand-loyal). Tier structure, reward mechanics, and earning rules all need to be refined.
Build and launch a referral program. The vast majority of customers find us via word-of-mouth or social. A structured referral program is one of our highest-ROI retention opportunities and you will be the one to own it.
Own repeat purchase rate, customer LTV, and cohort retention metrics. These become your scoreboard.
Build reactivation strategies for lapsed customers, seasonal buyers, and one-time purchasers
Share post-purchase learnings that inform acquisition strategy
Build behavioral segments: purchase frequency, category affinity, channel preference, seasonal patterns, and RFM (recency, frequency, monetary) modeling
Develop personalized content and offer strategies by segment. A 4x repeat buyer should not get the same email as a first-time browser.
Use existing survey data (we have an extensive customer dataset) and purchase data to inform messaging, timing, and offers
Address perception gaps directly in lifecycle messaging. Value communication is a retention lever, not just a brand exercise.
Own the Okendo review solicitation strategy end-to-end: optimize request timing sequences, incentivize photo and video reviews, and build systematic response workflows
Grow review volume and quality. We have thousands of reviews and a customer base that loves the brand. Build the systematic program that turns that sentiment into a compounding asset.
Build post-purchase NPS and CSAT collection and close the feedback loop. Our NPS is strong. Your job is to make it a continuous signal and act on every data point.
Coordinate with the ecommerce team to pipe UGC, review content, and Okendo attributes into product pages and site experiences
Build and maintain a retention dashboard: LTV by cohort, repeat rate by acquisition source, flow performance, campaign ROI, list growth, referral attribution
Run a weekly reporting cadence. What worked, what did not, what is changing next week.

Requirements

3 to 5 years owning lifecycle marketing or retention at a DTC brand (not just email execution, but strategy, flows, and revenue ownership)
Deep Klaviyo expertise: flows, advanced segmentation, dynamic content, A/B testing, deliverability management
Hands-on experience with Attentive or a comparable SMS platform like Postscript, used as a revenue channel
You have built a retention program from early-stage or rebuilt one that was underperforming. This is not a maintain-what-exists role.
Loyalty or referral program experience. You have launched at least one and can point to the revenue impact.
Strong analytical mindset. You think in cohorts, LTV, RFM, and payback periods, not just open rates.
Copywriting instincts. You can write a subject line that gets opened and body copy that sounds human, not templated.
Comfortable managing email and SMS on separate platforms, including suppression logic and frequency management across both
Design skills. You can operate inside Figma or Photoshop to design and slice.
You are a self-starter who builds systems, documents processes, and does not wait for a brief

Preferred

Experience with Rivo or similar Shopify-native loyalty platforms
Experience with Okendo or similar review platforms, particularly review request optimization and UGC collection
Referral program launch experience
You have worked at a brand doing $10M to $80M in DTC revenue with a physical product
Background in apparel, golf, lifestyle, or fashion verticals
Experience with zero-party data collection (quizzes, preference centers, progressive profiling)
You have built weather-triggered or seasonal campaign strategies for products with seasonal buying patterns

Benefits

Generous PTO and sick time
10 recognized holidays
Medical, dental, and vision insurance, plus HSA and 401(k) with company match
Heavily discounted Bad Birdie apparel

Bad Birdie

Bad Birdie is a modern day golf apparel brand ushering in a new generation of players who prioritize a good game and a better time without compromising performance.

Founded in 2017

Scottsdale, Arizona, USA

109 employees (20 in marketing)

www.badbirdiegolf.com