[data-jobs-server-fallback] { display: block !important; } [data-jobs-client-shell] { display: none !important; }

Marketing jobs

633 marketing jobs

1 month ago

Lifecycle Marketing Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)Full time$110K/yr – $125K/yr

1 month ago

Lifecycle Marketing Manager (Klaviyo Specialist)

Future Digital

Austin, TX (Remote)Full time

2 months ago

Sr. Analyst, User Lifecycle Analytics

Paramount

New York City, NY (On-site)Full time$99K/yr – $147K/yr

2 months ago

Lead Analyst, User Lifecycle Analytics

Paramount

West Hollywood, CA (On-site)Full time

2 months ago

Principal, Lifecycle Automations & Incentives

Bessemer Venture Partners India

District of Columbia, USA (Hybrid)Full time$169K/yr – $201K/yr

2 months ago

Iterable Lifecycle Marketing Manager

Dutch Vet

USA (Remote)Full time$85K/yr – $115K/yr

2 months ago

Senior Manager, Lifecycle & Partner Marketing

Marriott International

Bethesda, MD (Hybrid)Full time$110K/yr – $164K/yr

2 months ago

Lifecycle Marketing Principal, Automations & Incentives

Upside

District of Columbia, USA (Hybrid)Full time$170K/yr – $200K/yr

2 months ago

Director, CRM & Lifecycle Marketing

SmartSign, LLC

New York City, NY (Hybrid)Full time$175K/yr – $195K/yr

2 months ago

Marketing Manager I, Lifecycle & CRM Operations

Care.com

Dallas, TX (Hybrid)Full time$80K/yr – $100K/yr

2 months ago

Sr. Lifecycle Marketing Manager

Pilot.com

Austin, TX (On-site)Full time$135K/yr – $183K/yr

2 months ago

Manager - Lifecycle & Retention Marketing

Jordan's Furniture

Dedham, MA (On-site)Full time$100K/yr – $125K/yr

2 months ago

Senior Customer Lifecycle Analyst

EchoStar Corporation

Littleton, CO (On-site)Full time$90K/yr – $119K/yr

2 months ago

Marketing Manager II, Lifecycle & CRM Strategy

Care.com

Dallas, TX (On-site)Full time$90K/yr – $110K/yr

2 months ago

Lifecycle Marketing Manager

ClassPass

USA (On-site)Full time

2 months ago

Director, Lifecycle Growth & Retention

(ISSA) International Sports Sciences Association

USA (Remote)Salaried Ft

2 months ago

Lifecycle Marketing Manager

Wizard

New York City, NY (Remote)Full time$125K/yr – $175K/yr

2 months ago

Director of Lifecycle & Growth

dmg::media

New York City, NY (On-site)Full time$160K/yr – $170K/yr

2 months ago

Coordinator, Lifecycle & Email Marketing

Exclusive Resorts LLC

Denver, CO (Hybrid)Full time$60K/yr – $65K/yr

3 months ago

CRM & Lifecycle Marketing Manager

Amrize

Chicago, IL (On-site)Full time$83K/yr – $167K/yr

All Lifecycle Marketing roles in the US

Get alerts for this search

All Lifecycle Marketing roles in the US

Get alerts for this search

633 jobs

Lifecycle Marketing Manager

Xponential Fitness, LLC

Irvine, CA (Hybrid)

$110K/yr - $125K/yrIn-houseFull-timeMid level4+ years exp.

1 month ago

Lifecycle Marketing Manager (Klaviyo Specialist)

Future Digital

Austin, TX (Remote)

AgencyFull-timeMid level3+ years exp.

1 month ago

Sr. Analyst, User Lifecycle Analytics

Paramount

New York City, NY (On-site)

$99K/yr - $147K/yrIn-houseFull-timeSenior level3+ years exp.

2 months ago

Lead Analyst, User Lifecycle Analytics

Paramount

West Hollywood, CA (On-site)

In-houseFull-timeSenior level3+ years exp.

2 months ago

Principal, Lifecycle Automations & Incentives

Bessemer Venture Partners India

District of Columbia, USA (Hybrid)

$169K/yr - $201K/yrIn-houseFull-timeSenior level8+ years exp.

2 months ago

Iterable Lifecycle Marketing Manager

Dutch Vet

USA (Remote)

$85K/yr - $115K/yrIn-houseFull-timeSenior level3+ years exp.

2 months ago

Senior Manager, Lifecycle & Partner Marketing

Marriott International

Bethesda, MD (Hybrid)

$110K/yr - $164K/yrIn-houseFull-timeSenior level6+ years exp.

2 months ago

Lifecycle Marketing Principal, Automations & Incentives

Upside

District of Columbia, USA (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.

2 months ago

Director, CRM & Lifecycle Marketing

SmartSign, LLC

New York City, NY (Hybrid)

$175K/yr - $195K/yrIn-houseFull-timeDirector/executive8+ years exp.

2 months ago

Marketing Manager I, Lifecycle & CRM Operations

Care.com

Dallas, TX (Hybrid)

$80K/yr - $100K/yrIn-houseFull-timeMid level2+ years exp.

2 months ago

Sr. Lifecycle Marketing Manager

Pilot.com

Austin, TX (On-site)

$135K/yr - $183K/yrIn-houseFull-timeSenior level7+ years exp.

2 months ago

Manager - Lifecycle & Retention Marketing

Jordan's Furniture

Dedham, MA (On-site)

$100K/yr - $125K/yrIn-houseFull-timeManager6+ years exp.

2 months ago

Senior Customer Lifecycle Analyst

EchoStar Corporation

Littleton, CO (On-site)

$90K/yr - $119K/yrIn-houseFull-timeSenior level4+ years exp.

2 months ago

Marketing Manager II, Lifecycle & CRM Strategy

Care.com

Dallas, TX (On-site)

$90K/yr - $110K/yrIn-houseFull-timeSenior level

2 months ago

Lifecycle Marketing Manager

ClassPass

USA (On-site)

In-houseFull-timeMid level3+ years exp.

2 months ago

Director, Lifecycle Growth & Retention

(ISSA) International Sports Sciences Association

USA (Remote)

In-houseSalaried-FtDirector/executive8+ years exp.

2 months ago

Lifecycle Marketing Manager

Wizard

New York City, NY (Remote)

$125K/yr - $175K/yrIn-houseFull-timeSenior level3+ years exp.

2 months ago

Director of Lifecycle & Growth

dmg::media

New York City, NY (On-site)

$160K/yr - $170K/yrIn-houseFull-timeDirector/executive8+ years exp.

2 months ago

Coordinator, Lifecycle & Email Marketing

Exclusive Resorts LLC

Denver, CO (Hybrid)

$60K/yr - $65K/yrIn-houseFull-timeMid level2+ years exp.

2 months ago

CRM & Lifecycle Marketing Manager

Amrize

Chicago, IL (On-site)

$83K/yr - $167K/yrIn-houseFull-timeSenior level8+ years exp.

3 months ago

Xponential Fitness, LLC

Lifecycle Marketing Manager

Irvine, CA (Hybrid)

$110K/yr – $125K/yrMid Level4+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-brand CRM lifecycle and orchestration across email, push, and SMS with a strong bias toward data-driven segmentation and cross-brand consistency.

Lifecycle ownership: acquisition through referrals and win-back across multiple fitness brands
Segmentation and personalization: behavioral and demographic data to drive campaigns, testing, and optimization
Cross-functional collaboration: partner with brand, Martech, data, and creative teams to improve targeting, attribution, and journey experiences

Job Description

Responsibilities

Develop and execute multi-channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys
Build lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win-back, and referral initiatives
Create customer segmentation strategies based on behavioral, demographic, and engagement data
Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each
With consult from brand marketing, own day-to-day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)
Collaborate with Martech team to build new templates, customer segments and flows.
Build and optimize automated workflows, triggered campaigns, and dynamic personalization
Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality
Ensure campaigns are properly QA’d, tested, and deployed on schedule
Monitor and report on key lifecycle KPIs including open rates, click-through rates, conversions, retention, churn, and revenue impact

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
4–7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
Experience managing multi-brand or franchise marketing environments preferred
Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
Experience with mobile push notification campaigns and customer journey orchestration
Strong analytical mindset with proficiency in reporting and campaign performance analysis
Familiarity with customer segmentation, personalization strategies, and testing methodologies
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong written communication and copy-editing skills

Preferred

Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred
Understanding of customer retention and membership-based business models
Familiarity with app engagement and omni-channel customer experiences
Experience working with franchisees or distributed marketing systems

Benefits

Competitive Salary ($110,000 - $125,000) depending on experience
Comprehensive Medical, Dental and Vision benefits
Opportunities for additional bonuses
Cell Phone Allowance
401k plan with 4% company match
Complimentary corporate memberships to XPLUS and XPASS
Discounts up to 30% on retail brand merchandise
On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Xponential Fitness, LLC

2.8 Glassdoor

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global curator of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

Founded in 2017

Irvine, California, USA

284 employees (20 in marketing)

www.xponential.com

36% recommend to a friend

31% CEO approval

Traffic Signals

Monthly Visitors

21.2K

Traffic Source Mix

40.6%

Direct

48.4%

Referral

7.2%

Social

2.2%

Paid

1.4%

Headcount Trend

Current headcount: ~282

Marketing Team

Marketing Team Size

13 (5% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$729.6M

Last Raise

$550M

Post IPO Debt, 3 months ago

Funding History

Dec 2025
Post IPO Debt • $550M
Feb 2023
Post IPO Secondary • $140.9M
Apr 2021
Post IPO Debt • $38.7M

Recent News

Wellness franchisor Xponential Fitness hires legal chief from European Wax Center

Nov 18, 2025 • The Global Legal Post

Why Xponential Fitness Inc. stock is rated strong buy - 2025 Bull vs Bear & Safe Capital Growth Tips

Nov 15, 2025 • newser.com

Xponential Fitness, Inc. Announces Appointment of Gavin M. O’Connor as Chief Legal Counsel and Administrative Officer

Nov 12, 2025 • Business Wire

Responsibilities

Develop and execute multi-channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys
Build lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win-back, and referral initiatives
Create customer segmentation strategies based on behavioral, demographic, and engagement data
Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each
With consult from brand marketing, own day-to-day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)
Collaborate with Martech team to build new templates, customer segments and flows.
Build and optimize automated workflows, triggered campaigns, and dynamic personalization
Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality
Ensure campaigns are properly QA’d, tested, and deployed on schedule
Monitor and report on key lifecycle KPIs including open rates, click-through rates, conversions, retention, churn, and revenue impact

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
4–7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
Experience managing multi-brand or franchise marketing environments preferred
Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
Experience with mobile push notification campaigns and customer journey orchestration
Strong analytical mindset with proficiency in reporting and campaign performance analysis
Familiarity with customer segmentation, personalization strategies, and testing methodologies
Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
Strong written communication and copy-editing skills

Preferred

Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred
Understanding of customer retention and membership-based business models
Familiarity with app engagement and omni-channel customer experiences
Experience working with franchisees or distributed marketing systems

Benefits

Competitive Salary ($110,000 - $125,000) depending on experience
Comprehensive Medical, Dental and Vision benefits
Opportunities for additional bonuses
Cell Phone Allowance
401k plan with 4% company match
Complimentary corporate memberships to XPLUS and XPASS
Discounts up to 30% on retail brand merchandise
On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services