Iterable Lifecycle Marketing Manager at Dutch Vet | USA | $85K/yr – $115K/yr

Dutch Vet

Iterable Lifecycle Marketing Manager

USA (Remote)

$85K/yr – $115K/yrSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end prospect lifecycle in Iterable, driving multi-channel nurture, activation, and conversion with rigorous QA and data feedback loops.

Responsibilities: manage journeys, triggers, and recurring campaigns across email, SMS, and push; lead key moments like nurture sequences, trial conversion, abandoned flows, and time-bound promos.
Cross-functional collaboration: partner with Growth, Design, and CX to keep messaging timely, on-brand, and scalable; document best practices as the program scales.

Job Description

Responsibilities

Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
Own day-to-day execution of key prospect moments including:
Lead nurture & prospect engagement sequences
Trial new conversion programs
Abandoned flow re-engagement
Promotional and time-sensitive offer campaigns
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
Support A/B testing of subject lines, content, offers, timing, and segmentation
Help document and improve prospect lifecycle best practices and templates as the program scales

Requirements

3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
Comfort working with funnel data to identify gaps and optimize conversion rates
Extremely detail-oriented with strong QA instincts
Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
Ability to manage multiple campaigns simultaneously in a fast-moving environment
A bias toward action: ship, learn, iterate

Preferred

Experience in subscription, DTC, or consumer health/wellness
Familiarity with growth experimentation frameworks and prospect lifecycle measurement
HTML knowledge for email troubleshooting
Experience collaborating with paid growth or product marketing teams

Benefits

Competitive annual salary range between $85,000 - $115,000
Remote working location
Health, dental and vision insurance
Flexible PTO
401k plan
Robust holiday schedule
Growth opportunities!

Dutch Vet

4.3 Glassdoor

Leveraging the power of telehealth, Dutch helps pet parents get to the roots of their pets' conditions by making vet visits convenient and accessible. Unlike scheduling a traditional veterinary appointment for an unignorable pain point, Dutch allows owners to connect with a medical professional from their smartphone, whenever the need arises. By increasing visitation frequency, vets and vet specialists are able to develop a comprehensive treatment plan for your pets so their quality of life is the best it can be. Everything we do is based in science and focuses on putting your animal’s comfort first. All prescription and non-prescription products prescribed by Dutch’s team of veterinarians are medical-grade and widely supported in the veterinary science community. Drop by our website at www.dutch.com to start your visit.

Founded in 2021

Oakland, California, USA

76 employees (10 in marketing)

www.dutch.com

81% recommend to a friend