Lifecycle Marketing Manager at Wizard | New York City, NY | $125K/yr – $175K/yr

Wizard

Lifecycle Marketing Manager

New York City, NY (Remote)

$125K/yr – $175K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end lifecycle marketing across email, SMS, and push to drive activation and retention with data driven testing and product led personalization.

Lifecycle architecture: audit, rebuild onboarding, scalable templates, triggers tied to product moments.
Channel orchestration: write copy, segment audiences, dynamic content, and event based messaging.
Measurement and iteration: run testing, analyze results, and partner with product and creative to scale.

Job Description

Assess our current email, SMS, and push setup and develop a full lifecycle roadmap covering onboarding, activation, engagement, re-engagement, and retention.
Build, test, and optimize lifecycle campaigns across email, SMS, and push notifications. You’re hands-on in the tools, not just directing from a distance.
Own the critical first-week experience — the sequence of communications that turns a new signup into an activated, returning user.
Write high-quality lifecycle copy across channels (email, SMS, push), maintaining Wizard’s premium, product-led voice.
Design and build scalable email templates and systems that can be reused, iterated on, and improved over time.
Build smarter audience segments and develop more personalized messaging as our user base and data maturity grows.
Leverage dynamic content and event-based triggers to personalize messaging (e.g., product categories viewed, queries made, intent signals).
Run a disciplined testing program across subject lines, send times, messaging, sequencing, and channel mix. You make decisions with data and document what you learn.
Partner with product to align key moments with lifecycle triggers, and with creative to ensure everything looks and feels like Wizard.

3-5 years of lifecycle, CRM, or retention marketing experience at a consumer tech company or high growth startup
Hands on experience with a major lifecycle or CRM platform such as Braze, Iterable, Klaviyo, or similar
Experience building and scaling SMS programs alongside email (compliance, deliverability, sequencing)
Strong instincts on messaging, sequencing, and user psychology, you understand how to move someone from curious to committed
You have a strong analytical mind and are comfortable pulling your own data, building reports, and letting results drive decisions
Strong writing skills with a high bar for both clarity and tone

Equity in the form of stock options
Medical, dental, and vision coverage
401(k) plan
Flexible PTO and company holidays
Fully remote work within the United States
Periodic company offsites and team gatherings
Wizard is committed to fair, transparent, and competitive compensation practices.

Wizard

Wizard was founded to help small and mid-sized business owners grow without losing their soul. We believe your legacy matters — whether you're a family operator or a group of partners.Our focus: growth you can sustain.Our method: keep it simple, use smart tools, and coach you through the tough parts.Wizard is led by Steve Ndabambalire, an entrepreneur, coach/consultant and investor, with deep experience in AI and small-business growth.

Founded in 2009

Dayton, Ohio, USA

361 employees (9 in marketing)

www.wizardco.net