Principal, Lifecycle Automations & Incentives at Bessemer Venture Partners India | District of Columbia, USA | $169K/yr – $201K/yr

Bessemer Venture Partners India

Principal, Lifecycle Automations & Incentives

District of Columbia, USA (Hybrid)

$169K/yr – $201K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end lifecycle automation stack for a mobile-first consumer platform, focusing on onboarding, habituation, reactivation, and high-value referral loops. Shape cross-vertical crossover journeys that move highly engaged users into long-term, high-LTV categories, while embedding 1:1 personalization and incrementality testing into the core messaging engine.

Lifecycle Automation Ownership: Build and optimize always-on onboarding, retention, reactivation, and referral flows.
Cross-Vertical Journeys: Design behavior-triggered loops to convert engaged users into durable, high-LTV customers across geographies.
Incrementality & AI Speed: Partner with data science to isolate true lift, deploy at inflection points, and accelerate martech delivery with AI-driven workflows.

Job Description

Architect the Automated Funnel: Lead "Core Lifecycle" workstreams, helping us evolve from ad-hoc, one-off sends to a robust, automated ecosystem. You will personally design, build, instrument, and optimize sophisticated lifecycle automations across onboarding, habituation (M1–M3 retention), reactivation, and high-upside viral referral loops.
This is a highly hands-on role requiring deep expertise in CRM and marketing automation platforms to create scalable, "always-on" drivers of MAU and retention.
Lead Multi-Vertical (MV) Crossover (P0 Focus): This will be your most important contribution. Within the core automation framework, heavily feature and prioritize behavior-triggered crossover loops. Design and test personalized journeys explicitly engineered to transition highly engaged, fuel-only consumers into long-term, high-LTV grocery and restaurant consumers based on geographic proximity and site-level market potential.
Advanced Personalization Strategy: Infuse deep 1:1 consumer-to-merchant matching and advanced personalization logic into the core communication infrastructure to maximize conversion velocity.
Harmonize the Incentive Ecosystem: Act as a primary growth steward translating the principles of the consumer habit, incentive, & engagement framework across the lifecycle ecosystem. Ensure our offer and bonus ecosystem functions as a coordinated, unified ecosystem that guides consumers toward long-term habituation.
Eliminate Subsidization & Drive Efficiency: Partner closely with data science and consumer analytics to isolate true incrementality. Build rigorous control frameworks to deploy strategic bonuses strictly at a consumer’s behavioral "inflection point," ensuring promotional spend is the marginal reason for a consumer’s next transaction.
Support Martech Delivery: Act as a critical cross-functional bridge between consumer strategy, engineering, product, analytics, and data science. Pinch-hit and support the martech projects by clearly scoping and documenting the technical data requirements.
AI-Enabled Workflow Velocity: Support the deployment and optimization of internal AI-driven lifecycle agents, subagents, knowledge bases, skill bases, and more to accelerate production velocity.
Executive Business Framing: Function as a trusted, high-visibility partner to leadership teams across consumer, product, analytics and executive stakeholders to shape and impact our commercial growth model by turning abstract lifecycle problems into clear strategic roadmaps.
Autonomous Operation: Be comfortable operating independently while managing projects of extreme complexity and high risk while serving as an expert resource and mentor for the wider lifecycle team.

Bessemer Venture Partners India

Bessemer Venture Partners is one of the world's oldest and most active venture capital firms, founded in 1911. We have 400+ active portfolio companies, and 150+ IPOs and deSPACs to our name.We've been investing in India since 2006 with a dedicated, on-the-ground team focused on early-stage founders building enduring companies. With over 80 investments in India, we back businesses across AI, Consumer, Cybersecurity, Fintech, and Healthcare. Our India portfolio includes Swiggy, BigBasket, Urban Company, Bharat Matrimony, Medi Assist, NephroPlus, Moxie, Boldfit, Aivar, Graph AI, Easebuzz, Perfios, Transbnk, and more. Globally, our portfolio has included Pinterest, Shopify, Twilio, LinkedIn, DocuSign, Fiverr, Toast, and ServiceTitan. We pride ourselves on partnering with many of our companies from the earliest of stages until their IPO and beyond. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its investment decisions (see Memos) and also learn from the investments we didn’t make (see Anti-Portfolio).We are committed to forging the legacy companies of tomorrow and if you're building something that matters, we'd like to connect.

Founded in 2006

Bengaluru, Karnataka, IND

16 employees (1 in marketing)

www.bvp.com/india