Marketing Manager I, Lifecycle & CRM Operations

Dallas, TX (Hybrid)

$80K/yr – $100K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own the lifecycle CRM channel architecture and campaign execution in Iterable, turning data into reliable automated flows across channels.

  • Lifecycle Campaigns: manage end to end campaigns with targeting, triggers and testing.
  • Data & Tech Collaboration: translate data warehouse events into technical builds with Product/Engineering.
  • Cross-Functional Impact: drive workflow improvements and risk management with Lifecycle CRM Strategy.

Job Description

  • Build, QA, and launch dynamic lifecycle and behavioral campaigns across channels — bringing a sharp eye for detail and strong organizational discipline to ensure accurate setup, targeting, scheduling, and deployment for both ad hoc and recurring sends.
  • Create and manage cross-channel workflows in Iterable with advanced targeting logic, triggers, segmentation, and personalization rules, including A/B and multivariate test configuration.
  • Develop and maintain performance-optimized templates with a strong working knowledge of HTML/CSS to troubleshoot and resolve rendering issues across devices.
  • Monitor campaign health post-launch and proactively troubleshoot issues across templates, data, targeting logic, and integrations to ensure campaigns function as intended.
  • Operate within a highly technical organization where deep data fluency is expected — you should know your data inside and out.
  • Understand how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering on technical requirements for your projects
  • Bring a natural curiosity to problem-solving, proactively catching errors and discrepancies before they impact performance
  • Show up as an active participant in cross-functional team calls — not just as an executor, but as a contributor who brings ideas to the table that improve workflows, targeting, and personalization.
  • Partner closely with the Lifecycle CRM Strategy team to translate strategic direction into technical builds, and communicate clearly on timelines, dependencies, and risks to keep complex work moving forward with accountability

Requirements

  • 2-4+ years of Digital Marketing or CRM operations experience
  • Deep experience with enterprise marketing automation platforms (e.g., Iterable, Braze, Customer.io, or Salesforce Marketing Cloud) is required; direct hands-on experience with Iterable is a major plus
  • Demonstrated experience working with data, reporting on key performance metrics, and delivering actionable insights based on trends
  • Mid-level HTML/CSS skills with the ability to troubleshoot rendering and technical issues
  • Solid understanding of marketing best practices, personalization strategies, triggered/automated programs, A/B testing, and responsive design
  • Ability to work quickly and independently while under deadline pressure and follow through on assignments
  • You thrive in an agile, test-and-learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt— new marketing solutions as needed
  • BA/BS required

Nice to Have

  • familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency

Benefits

  • health insurance coverage
  • life, and disability insurance
  • a generous 401K employer matching program
  • paid holidays
  • paid time off (PTO)
  • annual bonuses and short- and long-term incentives
Care.com logo

Care.com

3.1 Glassdoor

Care.com is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to Care.com—across child care, senior care, adult care, pet care and housekeeping. We’re here to make care simpler, smarter and more personal. Through Care for Business, Care.com empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll. As moms, dads, pet parents, sons and daughters ourselves, we’re a passionate team of innovators and problem-solvers. We utilize data, AI and cutting-edge solutions to address universal care challenges and build connections. If you’re driven to apply your talents where innovative tech meets heart and want to contribute to a platform that has supported millions of families (and counting!), explore a career with us. Care.com is proud to be part of the IAC family.

Founded in 2006
Dallas, Texas, USA
42% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Google Ads Budget
$2.1M

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$156.9M
Last Raise
$46.4M
Post IPO Equity, 10 years ago

Funding History

  • Jun 2016
    Post IPO Equity • $46.4M
  • Jul 2012
    Series E • $50M
  • Oct 2011
    Series D • $25M

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