Responsibilities

• Full Lifecycle Ownership: Own full lifecycle marketing strategy and execution including lead nurture, qualification support, appointment driving, post-purchase engagement, retention, and re-engagement
• Partner with Marketing and Sales to develop coordinated, behavior-based automation journeys that move prospects and customers through the funnel
• Align messaging to lifecycle stage and areas of friction
• Design retention-focused campaigns aimed at reducing churn and increasing customer lifetime value, not just driving the next conversion
• Campaign Execution & Automation: Develop marketing programs for all lifecycle stages (lead nurture, abandoned browse/cart, post-purchase follow-up, retention, and winback)
• Maintain and evolve marketing automation workflows, technical processes, and integrations between Marketing Cloud and Salesforce CRM, in partnership with IT/Sales team(s)
• Create and manage dynamic content blocks, personalization logic, and behavioral triggers
• QA all campaigns and journeys to ensure flawless execution
• Data, Segmentation & Personalization: Create and maintain Data Extensions, filtered audiences, and lifecycle-based segmentation criteria
• Implement complex audience logic using engagement history, purchase behavior, lead scoring, and business-defined triggers

Requirements

• 3–5+ years of hands-on experience within DTC ecommerce and/or B2B lead generation environments
• Strong proficiency in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, AMPscript)
• Experience building and optimizing lifecycle nurture and retention programs, with demonstrated impact on retention metrics (churn reduction, reactivation, LTV growth)
• Deep understanding of relational data, segmentation logic, and dynamic personalization
• Comfort working with complex automation workflows and CRM integrations
• Familiarity with AI tools for marketing optimization
• Experience with structured A/B testing methodologies
• Strong analytical skills with the ability to translate performance data into optimization strategies
• Exceptional attention to detail and strong QA discipline
• Strong written communication skills

Benefits

• Hybrid Work Schedule: Required in office days are Monday, Tuesday, and Thursday
• Competitive Paid Time Off Policy + Paid Holidays + Floating Holiday
• Fully Equipped Fitness Center On-Site
• Free Lunch Program featuring a James-Beard Award Winning Chef
• Health (HSA & FSA Options), Dental, and Vision Insurance
• 401(k) with company contributions
• Profit Sharing
• Life and Short-Term Disability Insurance
• Professional Development and Tuition Reimbursement
• Associate Discounts on Saunas, Spa Products and Day Spa Services