Responsibilities

• Inform and develop channel strategies that increase customer engagement to drive LTV - including messaging, visuals, and linking strategy.
• Leverage data analysis to understand customer behavior, identify trends, and inform program strategy
• Oversee the production of channel content, verifying that assets are accurately briefed into Creative, delivered to team members for timely execution and meet customer expectations.
• With the Loyalty Operations team, identify opportunities and lead tactical marketing strategy for digital loyalty communications including development, testing and reporting across channels.
• Approve channel tactics ensuring that content supports a seamless, unified customer experience.
• Analyze campaigns to derive insights that inform forward looking channel strategy.
• Collaborate with Loyalty Operations team to verify marketing communications maintain consistency across all customer facing endpoints.
• Provide strategic recommendations to cross functional teams that align to overarching Digital Marketing strategy.
• Write meaningful creative briefs that provide clear, concise direction for Design team to create digital assets that meet business requirements.
• Strategize and execute meaningful A/B tests to optimize channel performance and inform strategy; share findings and insights with broader cross-functional teams

Requirements

• Bachelor’s degree from a four-year college or university
• 4+ years of related digital marketing and loyalty experience required, in Retail highly preferred
• Min 2 years experience with enterprise level B2C marketing automation platforms, Braze preferred
• Previous experience working closely with Customer Analytics, or experience in SQL preferred
• Excellent written, verbal, and interpersonal communication skills
• Passion for eCommerce and Digital Technology
• Highly motivated with willingness to learn
• Detail-oriented with high degree of accuracy
• Ability to multi-task, managing multiple projects and initiatives in a fast-paced environment
• Basic to intermediate knowledge and abilities with G Suite, Powerpoint, and Excel

Preferred

• Braze experience (preferred)
• Experience with Customer Analytics, or SQL experience (preferred)
• Major in Communications, Marketing, Digital Media or related field (preferred)

Benefits

• Medical, dental, and vision insurance
• 401(k) plan
• Paid time off including sick leave and parental leave