Responsibilities

• Customer Editorial Calendar Management: Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
• Collaborate cross-functionally to align creative, product, and marketing resources with the calendar.
• Track deadlines, dependencies, and priorities to ensure campaigns launch as planned.
• Proactively flag conflicts, delays, or missing assets and propose solutions to keep the calendar on track.
• Campaign & Automation Execution: Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
• Maintain high standards for deliverability, brand consistency, and lifecycle alignment.
• Ensure campaigns are executed according to strategic goals, with accurate segmentation and personalization.
• Optimization & Testing: Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.
• Use performance insights to iterate campaigns, flows, and lifecycle programs.
• Leverage AI tools and other resources to scale idea generation, testing, and optimization efforts.

Requirements

• 3–5 years in lifecycle, CRM, or retention marketing
• Klaviyo expert with hands-on experience building and deploying campaigns and automations
• Experience leveraging RFM segmentation and other advanced audience strategies
• Proven ownership of briefing, execution, and reporting processes
• Strong collaboration skills, especially with creative teams
• Detail-oriented with strong accountability and follow-through
• Comfortable in a fast-paced ecommerce environment
• Bachelor’s degree in Marketing, Communications or related field

Preferred

• Experience in DTC ecommerce, apparel, or consumer brands.
• Familiarity with lifecycle metrics such as LTV, cohort analysis, or segmentation strategy.
• Experience implementing structured testing frameworks and performance optimization processes.
• Experience using AI tools for testing and optimization.

Benefits

• Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs.
• 4% Retirement matching after 6 months of employment.
• Paid parental leave program after 1 year.
• Monthly "Random Act of Generosity".
• 40% off product discounts on the Kindred Bravely website and 15% off for friends and family!
• Schedule: Full Time