Lifecycle Marketing Specialist at Toki | San Francisco, CA

Toki

Lifecycle Marketing Specialist

San Francisco, CA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own lifecycle messaging and experimentation for a mobile/subscription product, shaping how users move from install to retention and paying customers across multiple channels.

Lifecycle Roads: map behavioral journeys across Install, Register, Trial, Paid, and Retention.
Channel & Content: craft in-app, push, email, and WhatsApp messages with localization-aware briefs for engineering and product alignment.

Job Description

Map and own behavioral journeys for our core lifecycle stages: Install → Register → Trial → Paid → Retention
Write the briefs that engineering builds against — event taxonomy, trigger conditions, suppression rules, channel routing
Define and write the messages themselves across push, email, in-app, and WhatsApp — partnering with localization teams to adapt across markets
Set up A/B tests and read the results — kill what doesn't work, scale what does
Report weekly on free-to-paid conversion, retention by cohort, and message-level performance
Partner with product to draw the line between in-product UX and lifecycle communication

Toki

😺 Toki - The AI Calendar📲 Schedule in SecondsOur proprietary technology turns even the most complicated commands in text, voice messages, or images into perfect calendar entries.Since officially launching in July 2024, Toki has attained over 3 million users across 75 countries.Toki was founded by a team with the track record of founding, building, and successfully selling a 10 billion dollar unicorn. We are very product-driven, spending the majority of our effort to making a perfect product. We also have a very flat, open culture, encouraging everyone to share their thoughts and opinions on how to take things to the next level.For more on our parent company Orion Arm:https://www.linkedin.com/company/orionarmco/For more on Syft AI:https://www.linkedin.com/company/justsyft/

Founded in 2023

40 employees (8 in marketing)

yestoki.com