Responsibilities

• Own and execute lifecycle marketing strategy across email and SMS—from planning to deployment
• Build and optimize campaigns and automated flows (welcome, abandoned cart, post-purchase, winback, etc.)
• Develop segmentation and targeting strategies based on customer data, behavior, preferences, and trends
• Map and refine the customer journey to improve retention, reduce churn, and increase lifetime value
• Analyze performance (GA4, ESP and SMS metrics, etc.) to optimize campaigns, flows, and lead nurturing strategies
• Test and scale new strategies (A/B testing, messaging, offers, and timing)
• Monitor industry trends, platform updates, and competitor activity to keep strategies fresh and effective
• Identify new opportunities to drive acquisition, retention, and loyalty (including promotions and loyalty initiatives)
• Report on performance and share insights with leadership to inform broader marketing strategy
• Collaborate cross-functionally to ensure consistent brand voice and cohesive messaging across all channels

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field, or equivalent years of practical relevant experience
• A minimum of 2+ years proven experience in D2C email and SMS marketing strategy and execution
• Strong understanding of lifecycle marketing and customer journey mapping
• Experience with segmentation, personalization, and dynamic content
• Data-driven mindset with the ability to analyze performance and optimize campaigns
• Highly organized with strong attention to detail
• Thrives in a fast-paced environment and can manage multiple deadlines at once
• Passion for fashion, retail, and e-commerce
• Proficient in Microsoft Office, Google Workspace, Shopify, GA4, ESP (Klaviyo preferred), SMS (Attentive preferred) and customer loyalty platforms.
• Exceptional ability to analyze data and understand KPI's, traffic metrics, etc

Benefits

• A brand new corporate office, product discount, monthly catered lunch, health/ dental/ vision insurances, and 401k are a few of the perks we offer employees.
• We also create opportunities for growth and learning, and we strongly believe in developing each other as well as our company culture.