Responsibilities

• Map customer and franchisee journeys across all three brands and identify where lifecycle investment will have the greatest business impact.
• Pinpoint the moments that drive revenue, from acquisition through retention, reactivation, and customer growth.
• Design lifecycle program architecture for each brand, defining audience, timing, channel mix, success metrics, and optimization opportunities.
• Identify opportunities to engage customers and franchisees through customer portals and other in-platform messaging touchpoints.
• Write clear, on-brand content across email, SMS, direct mail, customer portals, social channels, and franchisee communications.
• Design routine creative assets in Canva while confidently evaluating agency and designer work for quality, effectiveness, and brand consistency.
• Build and configure campaigns in CRM and marketing automation platforms such as HubSpot, Salesforce, or comparable platforms.
• Manage suppression, frequency, consent, and audience rules to maintain channel health and deliver a positive customer experience.
• Schedule and publish content across owned channels, ensuring campaigns launch accurately and on time.
• Use AI tools such as Gemini, Claude Code, Claude Design, ChatGPT, and similar platforms to accelerate ideation, drafting, editing, and analysis while maintaining strong editorial judgment, brand voice, and high-quality output.

Requirements

• 5–7 years of progressive experience in lifecycle marketing, CRM marketing, email marketing, or a comparable owned-channel discipline.
• Demonstrated experience running lifecycle programs end to end, including strategy, segmentation, copy, creative, build, and measurement.
• Strong copywriting skills, with experience creating email, SMS, or direct mail content in a clear brand voice.
• Working creative skills in Canva or comparable tools, with the ability to produce on-brand assets without depending on a designer for routine work.
• Hands-on experience with at least one CRM or marketing automation platform such as HubSpot, Salesforce, Marketo, or similar, with the ability to learn new platforms quickly.
• Strong creative judgment, with the ability to evaluate copy, design, and visual assets for clarity, effectiveness, and brand consistency.
• Experience scheduling and publishing content across owned channels using content management or publishing platforms.
• Demonstrated understanding of revenue-based lifecycle metrics, including repeat rate, LTV, reactivation revenue, and attributable program revenue.
• Self-starter mindset with strong accountability and ownership of work and outcomes.
• Comfortable working in a PE-backed environment where functions are held accountable to business outcomes.

Preferred

• Background in B2B, B2B2C, or franchise marketing models preferred.
• Experience marketing to a franchisee or partner audience in addition to end customers preferred.
• Visual design fluency beyond Canva, including confidence with Adobe Creative Suite, preferred.
• Familiarity with deliverability, consent management, and compliance in regulated channels, including CAN-SPAM, TCPA, and CASL preferred.

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties