Own lifecycle email campaigns that nurture and engage across segments and channels.

Responsibilities

• Build and manage automated lifecycle email campaigns including nurture and engagement workflows
• Develop and maintain segmented lists in Salesforce Account Engagement based on lifecycle stage, behavior, engagement history, and buyer attributes
• Write compelling email copy aligned to buyer intent and lifecycle stage
• Create and design email templates, ensuring brand consistency and mobile optimization
• Create, schedule, and optimize email campaigns and automation flows in Salesforce Account Engagement
• Build and deploy dynamic content blocks using personalization rules to tailor messaging by audience segment
• Execute drip campaigns, maintain CRM data hygiene, email templates, and campaign flows to ensure proper tracking and list integrity
• Collaborate with Tech, Sales, and Marketing teams to align messaging across SMS, paid media, other content, and digital channels
• Conduct A/B testing for subject lines, messaging, timing, and segmentation
• Monitor campaign performance and recommend optimizations to improve engagement and conversion

Requirements

• 2–5+ years of experience in lifecycle marketing, email marketing, or marketing automation
• Hands-on experience building campaigns in Salesforce Account Engagement (Pardot)
• Proven ability to build and manage segmented lists and audience rules
• Experience implementing dynamic content and personalization
• Strong email copy writing skills with messaging tailored to buyer journey stages
• Experience building and editing email templates within marketing automation platforms
• Experience creating automated drip campaigns and nurture programs
• Strong understanding of CRM systems and lifecycle marketing
• Experience with behavioral segmentation and audience targeting
• Deep understanding of email marketing best practices and deliverability

Preferred

• Experience working in a performance-driven marketing environment
• Familiarity with lead scoring models
• Exposure to AI-supported marketing automation or personalization tools

Benefits

• 100% Employer - paid quality Health Care Plan that includes Medical, Dental, Vision
• Competitive Wages
• Quarterly bonus program
• Retirement Plans + employer match
• Paid Time Off
• Annual Growth Reviews