Responsibilities

• Own the lifecycle marketing roadmap and campaign calendar end to end: strategy, briefing, execution, measurement, and iteration
• Lead always-on and triggered campaigns across the full customer journey: onboarding, activation, engagement, conversion, retention, expansion, and win-back
• Build a deep understanding of customer segments (usage patterns, behavior, lifecycle stage) to personalize messaging, timing, and channel mix
• Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success to align lifecycle programs with business objectives
• Test and optimize campaigns on an ongoing basis, including messaging, timing, channel, and segmentation logic, based on performance data
• Report on lifecycle program performance (activation, conversion, retention, churn, LTV) and turn the results into a prioritized roadmap
• Use AI tools as a deliberate part of your workflow for segment and cohort analysis, personalization at scale, campaign and copy variants, and journey mapping, with sound judgment on what needs human review

Requirements

• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company
• A product marketing background with a deep understanding of messaging, positioning, and personas
• Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage
• A track record of lifecycle campaigns with measurable revenue impact
• Hands-on cross-channel execution across email, in-app messaging, and push/SMS
• A data-driven approach and fluency with analytics tools and dashboards
• Deep, structured use of AI for segmentation, personalization, and campaign development as part of your everyday work
• Excellent written English: your copy stands on its own without a copywriter's rewrite

Preferred

• Experience with a self-serve or product-led SaaS motion

Benefits

• Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
• Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
• Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
• Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
• Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
• Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
• Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.