Lifecycle Marketing Manager

Responsibilities

• Own the lifecycle strategy and roadmap: Set and own Wing's end-to-end lifecycle strategy, from onboarding and activation through retention and win-back. You're accountable for repeat order rate, retention, churn, and customer lifetime value.
• Build programs that drive repeat orders: Design and launch customer journeys and promo strategies across email, push, and in-app, localized for each market.
• Stay hands-on and scale the program: Build, QA, and launch campaigns directly in our customer engagement platform. Expand automation, personalization, and processes as Wing grows into new markets.
• Measure what's really working: Partner with Analytics and Data Science to run A/B and holdout tests. Measure how many extra orders campaigns and promos actually drive and what they cost, and turn what you learn into the roadmap.
• Lead launches and keep the website current: Own lifecycle and website readiness for new market launches, partner campaigns, and seasonal moments.
• Report results and influence other teams: Share results and recommendations with leadership. Push Product and Engineering to build the lifecycle features you need, such as better data, tracking, and in-app placements.

Requirements

• 8+ years of marketing experience, including at least 5 years in lifecycle, CRM, or retention marketing, ideally at a consumer app, marketplace, or on-demand delivery company.
• Expert, hands-on experience in a customer engagement platform (e.g., Braze, Iterable, Salesforce Marketing Cloud, or Customer.io), including segmentation, triggered journeys, and dynamic personalization. Working knowledge of HTML/CSS is a plus.
• A track record of measurable gains in retention, repeat purchase, or win-back, including designing promos and measuring how they affect costs and profit per order.
• Strong analytical skills, including designing A/B and holdout tests. SQL skills are strongly preferred, and Looker or Tableau is a plus.
• Experience launching programs across multiple markets or time zones, and managing web content in a CMS.
• Excellent communication and influence skills, including presenting to senior leadership and getting buy-in from Product, Data, Creative, and outside partners.
• A degree in a related field, or equivalent practical experience.