Responsibilities

• Campaign Build, Execution & QA
• Build, launch, and manage lifecycle marketing campaigns across email, push notifications, in-app messaging, content cards, and emerging channels using CRM and marketing automation platforms.
• Perform comprehensive QA for all campaigns, including audience targeting, personalization logic, dynamic content, rendering, links, deep links, tracking parameters, suppressions, and delivery settings.
• Validate campaign functionality across devices, operating systems, email clients, and app experiences prior to launch.
• Maintain campaign calendars and ensure timely execution of scheduled communications.
• Identify and communicate campaign risks, platform issues, or delivery concerns before launch.
• Customer Journey Management
• Support onboarding, engagement, retention, and winback journeys through campaign setup and execution.
• Build and maintain automated customer journeys using behavioral triggers, audience segmentation, and personalization logic.
• Assist with implementing lifecycle strategies developed by stakeholders and business partners.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience in CRM, lifecycle marketing, retention marketing, email marketing, or digital marketing.
• Hands-on experience building, launching, and optimizing campaigns in Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign, or similar platforms.
• Strong understanding of customer lifecycle marketing, including onboarding, engagement, retention, re-engagement, and winback strategies.
• Experience creating and managing audience segments using customer data, behavioral insights, and event-based triggers.
• Proficiency with design tools such as Figma, Adobe Photoshop, or similar platforms.
• Experience with project management tools such as Jira, Airtable, Monday.com, Asana, or similar solutions.
• Exceptional attention to detail with demonstrated experience QA'ing marketing campaigns prior to launch.
• Familiarity with analytics platforms such as Adobe Analytics, Amplitude, GA4, or Tableau.

Preferred

• Experience in subscription-based, consumer-facing, digital product, or membership businesses.
• Basic HTML/CSS knowledge for email and messaging QA

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)