Responsibilities

• Design and optimize full-funnel lifecycle programs in Klaviyo — welcome, abandoned cart, post-purchase, win-back, and reactivation flows.
• Build email and SMS strategies that nurture leads, increase repeat purchases, and improve LTV.
• Design email templates and campaign assets in Figma that align with each brand's voice and visual system.
• Segment audiences using behavioral and transactional data to deliver personalized messages that convert.
• Analyze campaign performance to inform strategy — improving open rates, CTR, and conversion over time.
• Manage lifecycle projects end-to-end: timelines, briefs, QA, launches, and reporting across multiple brands.
• Collaborate with creative and strategy teams on copy, visuals, and offers.
• Stay ahead of DTC and ecommerce trends, testing new tactics, automations, and Klaviyo features.

Requirements

• 3+ years in email, CRM, or lifecycle marketing in ecommerce or DTC environments.
• Deep, hands-on Klaviyo expertise — flow setup, segmentation, A/B testing, and reporting.
• Working proficiency in Figma — comfortable designing email templates and adapting brand systems.
• Strong project management instincts: organized, detail-obsessed, and able to manage multiple brands without things slipping.
• Excellent writing and communication skills with strong design sensibility.
• Passion for digital health, wellness, and scaling meaningful consumer brands.