Lifecycle Marketing Manager

Responsibilities

• Own lifecycle execution end to end: Build and ship email and SMS campaigns across grad, undergrad, and refi.
• Learn the Juno product and data model deeply: This is the core of the job:
• Understand how a member moves from signup to rate offer to application to funded loan
• Know what we hold on every member, where it lives, and what it can and can't tell you
• Use that structure to build segmentation and personalization that hold up at scale
• Build segments that are actually right: Define who receives what by vertical, school, application stage, loan status, and timing. A mis-scoped audience is the most expensive mistake in this role.
• Work in coordination with the people who own products/business lines: Translate the goals of grad leaders and senior team members into a shipped campaign calendar.
• Own measurement: Report on what each campaign did. Opens and clicks, but mostly applications started, applications completed, and loans funded. Bring the read to the team before anyone asks for it.
• Run the test roadmap: Propose and run experiments on subject lines, timing, sequencing, and offers, and keep a record so we stop re-learning the same lessons.
• Keep the program clean and compliant: Route messaging through compliance review, maintain suppression and deliverability hygiene, and keep the account organized enough that someone else could pick up your work.

Requirements

• Typically 1–3+ years in lifecycle/CRM marketing, marketing operations, growth, or an analytical role adjacent to one of them.
• Open to a lifecycle marketer who wants to go deeper on data, or an analyst/ops person who wants to move into growth
• Comfortable with data: You can read a funnel, reason about a segment, and tell a real result from noise. You don't need SQL on day one, but you should want to learn it.
• AI fluency: You already use AI in your daily work and can walk us through exactly how. We care less about which tools you use than whether you've actually changed the way you work, and whether you know where they fall down.
• Precision: The work is high-volume and unforgiving of small errors, because a wrong merge field or a mis-scoped audience reaches thousands of people at once. You check your work, and you build processes so the checking isn't the only thing standing between us and a mistake.
• Execution over ideation: You'll ship a lot. You'd rather run the calendar well than spend the week debating it.
• Curiosity about the product: You want to understand how student lending actually works, federal versus private, what drives a rate, cosigners, deferral, refinancing, because you can't segment well on a product you don't understand.
• Comfort with seasonality: our year has a peak. You plan for it months ahead and go all-in when it lands.
• Tenacity: we work as hard as it takes to achieve our targets.

Preferred

• Hands-on experience with an ESP (Customer.io, MailChimp, Klaviyo, HubSpot) is a plus; we'll teach you ours

Benefits

• Comprehensive health, dental, and vision coverage and 401(k) matching