Lifecycle Marketing Manager at Jane App | Raleigh, NC | $119K/yr – $186K/yr

Lifecycle Marketing Manager

Raleigh, NC (Remote)

$119K/yr – $186K/yrMid LevelFull time

Posted 5 months ago

Job Summary

Drive Jane’s lifecycle marketing, owning multi-channel onboarding, nurture, upsell, and retention programs to activate and retain customers.

Own end-to-end lifecycle programs (onboarding, nurture, upsell, retention) using automation.
Must-have: 3+ years building automated journeys in HubSpot, Braze, or Iterable.
Standout: Cross-functional collaboration for multi-channel, data-driven messaging.

Job Description

Responsibilities

Strengthen Jane’s customer journey by designing and owning lifecycle programs that help practitioners activate quickly, discover value, and stay engaged.
Improve performance across onboarding, nurture, upsell, and winback journeys through segmentation, behavioral triggers, and thoughtful iteration.
Collaborate closely with cross-functional teams to deliver human, helpful, and delightful messaging across channels.
Use experimentation and data to refine lifecycle touchpoints and improve KPIs like activation, adoption, retention, and conversion.
Create scalable lifecycle foundations and ensure strong data hygiene and compliance practicesUse automation tools and customer data to build audiences and refine targeting

Requirements

5 to 7 years of experience in lifecycle, email or CRM
3 or more years building automated journeys in tools like HubSpot, Braze, or Iterable.
Experience designing full funnel programs across onboarding, nurture, upsell, and retention.
Strong in segmentation, personalization, A/B testing, and multi channel campaign execution.
Ability to interpret data using tools like Looker, Google Analytics, or Tableau to guide decisions, with bonus experience in B2B SaaS or lead scoring.

Preferred

bonus experience in B2B SaaS or lead scoring.

Benefits

We also offer a comprehensive benefits package, You can learn more about it here !

Jane App

4.1 Glassdoor

Jane is an all-in-one health and wellness practice management platform designed to be helpful to you, no matter how or where you practice. Available online and on any device, Jane offers branded online booking, beautiful scheduling, insurance management, customizable charting, online intake forms, patient reminders, integrated payment processing, online appointments (telehealth) and more!

Founded in 2012

North Vancouver, British Columbia, CAN

707 employees (71 in marketing)

jane.app

77% recommend to a friend

91% CEO approval